Research Conversations

Blog of the Institute for Public Relations

Face Time: It’s More Than Face Value

At a time when there are more ways than ever to communicate and connect with and among employees, one way stands out as enduring: face time. Bringing leaders and employees together – face-to-face – is an essential part of a comprehensive employee communications strategy for every organization. We’ve all heard countless data points that attest […]

From Broadcast to Conversation: Insights on Connecting with a Digital Workforce

Clarity, Coherence, and Connectivity Essential Ingredients to Achieving Relevance For those of us who strive to ensure organizations work in the most optimal way through greater trust, engagement and performance, we are experiencing what may well turn out to be a watershed moment in terms of maturation and achievement. Personally, being involved in organizational excellence […]

Strategy and Tactics: Finding a Balance through Research

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and […]

The Top Five Reasons Leaders Don’t Communicate

At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.” Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face with […]

The Difference Between Earned Influence and Paid Promotion

Digital influencer marketing is becoming a blunt instrument Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know […]