Research Conversations

Blog of the Institute for Public Relations

From Winning with Data to the Future of Fake Facts

This post appears as a part of AMEC’s Measurement Month. Last week, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration […]

AMEC Measurement Month Shines the Spotlight on the Importance of Analytics Innovation

September is AMEC Measurement Month! This is the fourth year of the annual event hosted by the International Association for the Measurement and Evaluation of Communications (AMEC). Measurement Month is a global program of activities to shine the spotlight on the importance of PR measurement. There have already been some amazing events, Twitter chats, webinars, […]

Public Relations: The Corporate Sword and Shield

People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the […]

Measurement is Critical in a Constantly Changing Communication and Media Environment

This is the first blog featured for this year’s Measurement Month. For more information, please visit I have long envied my marketing colleagues over the years, who traditionally had larger budgets to conduct research, collect data, hold focus groups, and access metrics on almost everything to prove the benefits of their marketing efforts. Further, […]

Functional Silos, Integration & Encroachment in Internal Communication

While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally. We conducted in-depth interviews with 28 communication executives working in such settings to determine whether or not […]

Four Ways to Craft a Better Facebook Post

This post appears courtesy of the authors and the University of Florida. The full study can be found here. The first step to changing behavior or attitudes can be engaging with people on social media, and many health promotion organizations are eager to capitalize on this opportunity. Still, much remains unknown about how to best […]

The State of Employee Advocacy | 2017 Survey by JEM Consulting

Employee advocacy and social selling programs experienced significant growth in 2017, according to the 2017 State of Employee Advocacy survey, conducted by JEM Consulting & Advisory Services. Now in its second year, the survey-based study was designed to explore the trends and best practices for employee advocacy programs, through which organizations empower their employees to […]