Research Conversations

Blog of the Institute for Public Relations

Celebrating 60 Years of IPR: The Heart Beneath the Science

Writing from New York, the weather has finally turned. It’s freezing now. We brace ourselves before going outdoors. And when we forget to dress warmly, we suffer. But when we engage with one another through the Institute for Public Relations, we come out of the cold, and the world becomes a surprisingly warm place. The […]

Lessons for Communicators in an Unpredictable World

Geoff Colvin, Senior Editor-at-Large of Fortune magazine, delivered IPR’s 55th Distinguished Lecture on November 30 in NYC. In Colvin’s presentation “Lessons for Communicators in an Unpredictable World,” he explains how communicators can still make an impact through face-to-face interactions and storytelling in a world overrun with technology. Colvin is an award-winning thinker, author, broadcaster, and […]

The Importance of Being Relevant

As the PR profession is becoming more complex, more demanding and more strategic, we must act boldly, think more creatively and compete more aggressively. If we step up to the plate, we will play an increasingly important role within our organizations. If we don’t change as fast or faster than everything around us, we will […]

Social Media Highlights of IPR’s 55th Distinguished Lecture & Awards Dinner

Experience the IPR Research Symposium and 55th Distinguished Lecture & Awards dinner through the eyes of social media. Our attendees featured relevant research findings from presentations on diversity in PR, Millennial professionals, hyperglobalization and a keynote on the future of face-to-face communication. Here are just some of the highlights: [View the story “IPR’s 55th Distinguished […]

The Future of PR in the Fake News Era

It was about a decade ago when Stephen Colbert, host of The Colbert Report, a satirical show on Comedy Central, coined the term “truthiness” to describe a spate of prominent public figures in the news playing fast and loose with the facts… who were largely caught in their own fabrications. (See my blog from back […]

Unlocking Value from Integrated Corporate Communications and Marketing

The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. The two, which have historically been considered peripheral functions that provide intangible benefits, such as brand recognition or […]

The Science of Ethics

Practitioners can be forgiven for assuming “the science behind the art of public relations” is all about measurement, plumbing stakeholder attitudes, or getting a better handle on the latest findings in behavioral science. All worthy undertakings, critical to the practice. But if you believe public relations is more about what you do than what you […]

A Revolution of Ethics in Public Relations

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. Consider one of the most poisonous substances on earth produced by the bacterium Clostridium botulinum: Botulinum toxin is a neurotoxin that blocks […]