Research Conversations

Blog of the Institute for Public Relations

The Science of Ethics

Practitioners can be forgiven for assuming “the science behind the art of public relations” is all about measurement, plumbing stakeholder attitudes, or getting a better handle on the latest findings in behavioral science. All worthy undertakings, critical to the practice. But if you believe public relations is more about what you do than what you […]

A Revolution of Ethics in Public Relations

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. Consider one of the most poisonous substances on earth produced by the bacterium Clostridium botulinum: Botulinum toxin is a neurotoxin that blocks […]

Five Strategies for Practicing Public Relations in Europe

This article is the fourth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Intertwining Organizational Clarity and Corporate Character

In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Similar to Organizational Clarity is the Page Society concept of Corporate Character, espoused in […]

Dr. Tina McCorkindale

Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future

The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared research that matters to the profession. On October 26, 1956, the Foundation for Public Relations Research and Education was chartered in New York, and 34 years later, the Foundation became the Institute […]

IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication

In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focused on key factors of […]

The Future of PR is Bright with Behavioral Insights Research

Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in the formation of public […]