Research Conversations

Blog of the Institute for Public Relations

The Future of PR in the Fake News Era

It was about a decade ago when Stephen Colbert, host of The Colbert Report, a satirical show on Comedy Central, coined the term “truthiness” to describe a spate of prominent public figures in the news playing fast and loose with the facts… who were largely caught in their own fabrications. (See my blog from back […]

Unlocking Value from Integrated Corporate Communications and Marketing

The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. The two, which have historically been considered peripheral functions that provide intangible benefits, such as brand recognition or […]

The Science of Ethics

Practitioners can be forgiven for assuming “the science behind the art of public relations” is all about measurement, plumbing stakeholder attitudes, or getting a better handle on the latest findings in behavioral science. All worthy undertakings, critical to the practice. But if you believe public relations is more about what you do than what you […]

A Revolution of Ethics in Public Relations

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. Consider one of the most poisonous substances on earth produced by the bacterium Clostridium botulinum: Botulinum toxin is a neurotoxin that blocks […]

Five Strategies for Practicing Public Relations in Europe

This article is the fourth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Intertwining Organizational Clarity and Corporate Character

In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Similar to Organizational Clarity is the Page Society concept of Corporate Character, espoused in […]

Dr. Tina McCorkindale

Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future

The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared research that matters to the profession. On October 26, 1956, the Foundation for Public Relations Research and Education was chartered in New York, and 34 years later, the Foundation became the Institute […]