Research Conversations

Blog of the Institute for Public Relations

It’s about How Employees Feel! The Impact of Emotional Culture on Employee-Organization Relationships

Offering employees the information they need and keeping them informed and updated is only one of the basic goals of internal communication. A more important purpose of internal communication is to establish employees’ deeper-level emotional connection with the organization. More and more companies today are striving to develop an emotional culture which emphasizes how employees […]

How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity

This post appears courtesy of EUPRERA. The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organizations (companies, non-profits, governmental, agencies). The study was organized by the European Public Relations Education and Research Association (EUPRERA) and the […]

The Strengths and Weaknesses of U.S. PR Firms

Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR services. This can help firms prioritize their ongoing improvements. The top right quadrant lists skills and services that respondents ranked above the […]

The Relationship Between Corporate Social Responsibility, Employer Branding and Reputation

Reputation is continuously recognized as one of the foundations on which to build organizational success (Key, 1995). When positive, reputation is considered to be one of the most valuable intangible assets any organizations can possess (Vidaver-Cohen, 2007). This is true for organizations both in the profit and nonprofit sectors, in developed and developing economies (Martin, […]

Seven Steps to Developing Your Personal Brand

Personal Brand… is this a topic that you think or care about? Or do you discount it saying to yourself, “I don’t need to be concerned with this.” As entrepreneur, author and humanitarian activist Dan Pallotta stated, “Brand is everything, and everything is brand.” Just as companies care about their brands, you should too. Part […]

Measuring the Impact of PR on Consumer Brand Perception

In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapid rate than ever before, putting […]