Public Opinion Is Not Enough to Hold Companies Accountable
This summary is provided by the IPR ESG & Purpose Research Library.
Dr. Matthew Amengual and colleagues examined how individuals perceive corporate involvement in human rights violations.
A survey of 2,420 U.S. adults was conducted from March – April 2021. Participants were asked to give their reactions to hypothetical situations involving a multinational enterprise and a human rights violation.
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Balancing In-Person and Virtual Attendee Engagement
After the entire world shifted to virtual events in response to COVID-19, it’s no surprise that virtual is now here to stay. ...
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Deconstructing: Nudges
Download Full Article (PDF): Deconstructing: Nudges
This research brief is provided by the...
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Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter
This blog is based on the original study in the Public Relations Journal.
When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a v
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Linda Rutherford of Southwest Airlines will Receive the 2022 IPR Lifetime Achievement Award
New York, NY – Linda Rutherford, Chief Administration & Communications Officer at Southwest Airlines, will receive the 2022 Institute for Public Relations Lifetime Achievement Award for her significant contributions to the industry of public relations. Rutherford wil
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How to Navigate Change Using Transparency, Charisma, and Empathy
This blog is provided by the IPR Organizational Communication Research Center
Change is an inescapable reality of the modern workplace. The declaration of the COVID-19 pandemic forced organizations to confront an array of drastic and previously unimaginable organizational changes. Many business-as-usual approaches to serving customers, wo
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Corporations Aren’t Living Up to Americans’ Expectations
This summary is provided by the IPR ESG and Purpose Resource Page. To learn more, check out IPR’s research report, Deconstructing: Stakeholder Capitalism....
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Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections
This blog is based on the original study in the Public Relations Journal.
Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; M
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Conceptualizing Employee Engagement in China: “It’s A State of Fit”
This blog is based on the original study in the Public Relations Journal.
The concept of employee engagement is crucial to
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Employee Engagement as an Ethical Imperative
This blog is provided by the IPR Organizational Communication Research Center.
Much of our workplace conveniences are a result of advances in technology. However, more recently, it seems as though technology has opened the door for increased monitoring of employees to guarantee productivity outputs. For example, JP Morgan Chase was recently f
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