Research Conversations

Blog of the Institute for Public Relations

Six Ways Employer Branding Can Improve Internal Communication

Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a movement in the marketing and human resources fields called employer branding (Ambler & Barrow, 1996; Foster, Punjaisri & Cheng, 2010). The motivation behind employer branding programs is improving employee engagement (Fleming & Asplund, 2007) with a focus […]

Five Steps to Build Relationships with Bloggers

Download Full Paper (PDF): Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed reporting and a type of third-party credibility akin to journalism within niche networks of individuals sharing information about selected topics (Langett, 2013; Ries & Ries, 2002). Blogs have been shown to influence consumers’ purchasing […]

Scholarship Across Borders: IPR’s Contributions to the Global Profession

The contributions of IPR to international public relations began long before the organization started sponsoring multinational research or hosting events outside the United States. Many of my colleagues and their students across the world have accessed, used, and distributed contents available on the Institute’s website. Recently, this global outreach has been expanded with the Research […]

Four Ways Educators Can Bridge the Gap Between Research and the Practice of PR

Public relations remains in the early stages of its development as a multi-paradigmatic discipline that can simultaneously demonstrate both academic and practical value. Public relations educators regularly walk the line between top-down theoretical discussions and the bottom-up tactical skill sets that students often desire most. Public relations programs are described as professional- or academic- degrees; […]

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center

As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to expand our understanding of this generation’s attitudes toward ethical decision-making in the workplace. Many identify Millennials, also known as Generation Y, as those born between 1981 or 1982 through 2000, and they […]