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Blog of the Institute for Public Relations

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Why is Measurement Usually an Afterthought?

This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. Unfortunately, this usually leads to very […]

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APCO TradeMarks Study Reveals How Associations are Successfully Influencing Washington, D.C.

This post appears courtesy of APCO Worldwide. The full study is available here. As storytelling makes its rise, the third installment of APCO Worldwide’s annual TradeMarks Study shows that third-party validators and storytellers are among the top differentiators for associations in Washington, D.C. APCO Worldwide surveyed 306 leaders in Washington, D.C. (a make up of […]

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Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience

We often hear people say communication failed because they missed the target. Similar to any strategic communication effort, employee communication requires a thorough understanding and accurate grasp of who the internal audience is—whom the company and its leaders are trying to reach, connect with, listen to, or engage. Employees differ in terms of demographics, psychographics, […]

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Four Tips for Practicing Public Relations in Latin America

This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how […]

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The Impact of Communication Technologies on Employees’ Well-Being

Communication technologies influence people’s personal and professional lives tremendously. As Nicole Long, Demand Media said in her article, “How Technology Affects Job Performance,” the use of communication technologies can help streamline organizational processes and improve employees’ productivity if managed effectively. Email, instant messaging, laptops, and mobile phones, are among the most extensive technologies used by […]

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Why is Measuring What We Do Still a Challenge?

This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement […]

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How the Middle East Is Using Social Media to Transform

If 2016 has brought us anything, it’s the influence of Twitter in driving political discussion. Donald Trump, his followers and the media circle which hangs on every tweet to drive a news story, have evolved what began in 2008 under Barack Obama as the “social media election.” Back then, communities were formed and stories shared; […]