Research Conversations

Blog of the Institute for Public Relations

Examining Internal Social Media from an Integrated Marketing Communication Perspective

Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016). Drawing upon previous research on social media and enterprise social media, Madsen (2017) defined internal social media (ISM) as “a […]

Social Exchange and Sense of Community in Intranets: How do Group Norms Affect Internal Communication Behavior?

I’m fascinated by the process of communication inside companies. Each workplace has its own community ethos that online tools can amplify or erode. Social networking platforms in the workplace include instant messaging, blogs, bulletin boards, chatrooms, and listservs. Although the technologies and formats vary, these tools help build a sense of community—feelings of membership, influence, […]

USC Annenberg’s 2017 Global Communications Report Predicts Convergence of Marketing and Public Relations

This study is sponsored in part by The Institute for Public Relations. Download Full Paper (PDF): Global Communications Report (GCR17) The USC Annenberg Center for Public Relations (CPR) has released key findings from its second annual Global Communications Report (GCR17), a comprehensive survey of more than 800 public relations executives from around the world. For […]

Face Time: It’s More Than Face Value

At a time when there are more ways than ever to communicate and connect with and among employees, one way stands out as enduring: face time. Bringing leaders and employees together – face-to-face – is an essential part of a comprehensive employee communications strategy for every organization. We’ve all heard countless data points that attest […]

From Broadcast to Conversation: Insights on Connecting with a Digital Workforce

Clarity, Coherence, and Connectivity Essential Ingredients to Achieving Relevance For those of us who strive to ensure organizations work in the most optimal way through greater trust, engagement and performance, we are experiencing what may well turn out to be a watershed moment in terms of maturation and achievement. Personally, being involved in organizational excellence […]