Research Conversations

Blog of the Institute for Public Relations

How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity

This post appears courtesy of EUPRERA. The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organizations (companies, non-profits, governmental, agencies). The study was organized by the European Public Relations Education and Research Association (EUPRERA) and the […]

The Strengths and Weaknesses of U.S. PR Firms

Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR services. This can help firms prioritize their ongoing improvements. The top right quadrant lists skills and services that respondents ranked above the […]

The Relationship Between Corporate Social Responsibility, Employer Branding and Reputation

Reputation is continuously recognized as one of the foundations on which to build organizational success (Key, 1995). When positive, reputation is considered to be one of the most valuable intangible assets any organizations can possess (Vidaver-Cohen, 2007). This is true for organizations both in the profit and nonprofit sectors, in developed and developing economies (Martin, […]

Seven Steps to Developing Your Personal Brand

Personal Brand… is this a topic that you think or care about? Or do you discount it saying to yourself, “I don’t need to be concerned with this.” As entrepreneur, author and humanitarian activist Dan Pallotta stated, “Brand is everything, and everything is brand.” Just as companies care about their brands, you should too. Part […]

Measuring the Impact of PR on Consumer Brand Perception

In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapid rate than ever before, putting […]

PR Leaders are Pretty Average | Plank Center Report Card 2017

What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving. In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five areas examined—leadership performance, job engagement, […]

Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference

IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!” Download (PDF): Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable! Thank you […]

Disrupting the Function of Internal Communication: A Global Perspective

The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and […]