Research Conversations

Blog of the Institute for Public Relations

BREXIT- Six Steps Global Organizations Should Consider Now (1)

BREXIT: Six Steps Global Organizations Should Consider Now

As the world sits in a wait and see mode as the implications of the vote in the United Kingdom to separate from the European Union unravels, there are important opportunities for global organizations, particularly those with a presence in the United Kingdom and Europe, to consider.  Organizations would be well served to develop communications […]


Four Steps to Manage Organizational Change

“There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things.” –Machiavelli An important prerequisite for modern organizations to grow and succeed in the dynamic and competitive global market is to scan and monitor the environment constantly, make necessary adjustments, […]

Cultivating Employee Trust_(1)

Cultivating Employee Trust: From Authenticity, Transparency to Engagement

Trust is often talked about as one of the most significant contributors to an organization’s business success. As Carolyn O’Hara wrote in her Harvard Business Review blog, “Proven Ways to Earn Your Employees’ Trust,” many organizations always think of it in terms of customers’ belief in their products and services, but trust within an organization […]

Behavioral Insights Go Mainstream(1)

Behavioral Insights Go Mainstream

The Institute’s Behavioral Insights Research Center (BIRC) announced earlier in the year is a timely addition to the Institute’s research activities and to the resources available to public relations practice. This became clearer during the 2016 Behavioral Exchange conference held last week at Harvard Business School. The conference, third in a series that began in […]

Clarity Comes Down to Communications(1)

Clarity Comes Down to Communications

IPR study shows how CCOs can contribute to bottom-line organizational performance Did you know there’s a direct connection between organizational clarity and organizational performance? A recently released Institute for Public Relations report, “Organizational Clarity, The Case for Workforce Alignment & Belief,” argues that such clarity is critical to employee performance, satisfaction, overall organization morale as […]

Mike Fernandez - Cargill

Mike Fernandez Shares Six Ways PR Leaders Can Improve Diversity

The PRSA Foundation named Mike Fernandez, IPR Trustee and Corporate Vice President, Corporate Affairs at Cargill, Inc. as its 2016 Paladin Honoree. At the reception on April 21, Fernandez said it is no longer acceptable to have a profession with a leadership that is just 6.5% diverse, when the general US population is 35% diverse. […]

Untitled design

Designing the Best Human in an Age of Disruption

This is the first blog post in a two-part series highlighting the work of the 2016 IPR Annual Distinguished Lecturer Geoff Colvin, Senior Editor-at-Large at Fortune. Last week, PRWeek reported global PR revenue increased 5% in 2015 due in large part to digital media and technologies that have disrupted our industry. But what about the […]

Mark Weiner

The Death of PR Data. Long Live Insights.

The Strategic Research Conference hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this perspective on the evolution of research-based public relations and the science beneath the art. Year after year, more and more money flows into PR and social analytics tools and services. And the […]