Contribution Options

Become an Annual Donor

Your donation is essential to the Institute’s ability to deliver on its purpose – to build and mainstream research-based knowledge in public relations. In particular, it allows us to continue our policy of providing everything that we publish free of charge on our web site.

The Institute is a true non-profit organization, supported by contributions and program revenues. We collect no membership fees. Our programs and forums now produce two-thirds of our total revenue, which is an important indicator of health and relevance for any nonprofit research and education organization.

But we still need your cash contribution to provide the remaining third of our income, and we would welcome your donation at any of these levels:

Leader $10,000 or more
Champion $5,000 – $9,999
Partner $2,500 – $4,999
Professional $1,000 – $2,499
Associate $500 – $999
Advocate $250 – $499
Friend $249 and below

All contributions are tax-deductible. Larger gifts can be earmarked for special studies or programs.


Pay tribute to colleagues and friends with Honor gifts and Memorial gifts. Honor gifts recognize promotions, awards, special achievements, birthdays, and graduations. Memorial gifts recognize professional contributions to the field of public relations by those remembered. Gifts in these categories are acknowledged by a card to the honoree or the family of the person remembered.

Legacy Gifts

We invite you to consider your personal legacy to the field of public relations and join the Public Relations Legacy Society today. The Public Relations Legacy Society recognizes those friends of the Institute who have made a significant commitment to the field of public relations through a planned gift. Planned gifts are an excellent way to give permanence to an Institute program about which you care deeply.

Payment Methods

Contribute Online

Call Frank Ovaitt, President & CEO, to discuss gift opportunities and options that will fit your needs and interests.