Contribute

You can give back to the profession in an important way by helping to expand and disseminate research-based knowledge in the field of public relations.

Contribute Online Now

Your gift to the Institute will help us in our mission to expand and document the intellectual foundations of public relations, and to make this knowledge readily available and useful to everyone in the field. To contribute, click here.

Contribution Options

Not ready to donate online? Want more information? Contact Jenn Moyer at 352-392-0280 to discuss gift opportunities and options.

Become an Annual Donor

Your donation is essential to the Institute’s ability to deliver on its purpose – to build and mainstream research-based knowledge in public relations. In particular, it allows us to continue our policy of providing everything that we publish free of charge on our web site.

The Institute is a true non-profit organization, supported by contributions and program revenues. We collect no membership fees. Our programs and forums now produce two-thirds of our total revenue, which is an important indicator of health and relevance for any nonprofit research and education organization.

But we still need your cash contribution to provide the remaining third of our income, and we would welcome your donation at any of these levels:

Leader $10,000 or more
Champion $5,000 – $9,999
Partner $2,500 – $4,999
Professional $1,000 – $2,499
Associate $500 – $999
Advocate $250 – $499
Friend $249 and below

All contributions are tax-deductible. Larger gifts can be earmarked for special studies or programs.

Honors/Memorials

Pay tribute to colleagues and friends with Honor gifts and Memorial gifts. Honor gifts recognize promotions, awards, special achievements, birthdays, and graduations. Memorial gifts recognize professional contributions to the field of public relations by those remembered. Gifts in these categories are acknowledged by a card to the honoree or the family of the person remembered.

Legacy Gifts

We invite you to consider your personal legacy to the field of public relations and join the Public Relations Legacy Society today. The Public Relations Legacy Society recognizes those friends of the Institute who have made a significant commitment to the field of public relations through a planned gift. Planned gifts are an excellent way to give permanence to an Institute program about which you care deeply.

Payment Methods

Call Frank Ovaitt, President & CEO, to discuss gift opportunities and options that will fit your needs and interests.

Planned Giving

A bequest serves as a proud reminder of your years in the public relations field. It also serves as a legacy to support the “science beneath the art.”

A planned gift combines your interests and generosity with your overall financial, tax, and estate planning goals to maximize benefits to both you and the Institute. And the entire profession benefits from your vision.

Planned gifts typically come from a donor’s assets rather than income, and can be either outright or deferred. Types of gifts we accept include:

  • Wills or bequests
  • Life insurance
  • Mutual funds and securities
  • Retirement account or pension plans

It is highly recommended that you consult your own tax or legal advisor prior to making a planned gift. Your advisor can help you plan a charitable gift that complements your current investment and estate plans, including:

  • The appropriate gift level based on your circumstances
  • The type of gift (bequest, trust, retirement account, etc.)
  • The tax implications of your gift
  • How to best structure the gift to benefit both you and the Institute

The Public Relations Legacy Society
The Public Relations Legacy Society recognizes those friends of the Institute who have made a significant commitment to the field of public relations through a planned gift. Planned gifts are an excellent way to endow a specific program or on-going research.

Many donors use current cash gifts to begin an endowed fund and then arrange for it to be permanently endowed through a planned gift. This ensures that your name, or that of a family member, can permanently be associated with the program you choose to fund.

You are invited to consider your personal legacy to the field of public relations and join the Public Relations Legacy Society today. All Public Relations Legacy Society members are recognized at the Institute’s annual lecture and awards dinner.

Become a Sponsor

Your contribution is essential to the Institute’s ability to deliver on its purpose – to build and mainstream research-based knowledge in public relations.

Contribute to the General Fund

Your contribution is essential to the Institute’s ability to deliver on its purpose — to build and mainstream research-based knowledge in public relations. In particular, it allows us to continue our policy of providing everything that we publish free of charge on our website.

Contribute to a Specific Project

PR Research
Provides a guide to existing public relations research and translates this knowledge into practitioners’ language. Research-based knowledge is critical to the maturation of public relations as a strategic management function and a profession. This knowledge base consists of essays by noted scholars and links to a wide range of published research.

Sponsor an Award

Alexander Hamilton Medal for Lifetime Contributions to Professional Public Relations
Noted scholars have called Hamilton’s techniques of persuasion, his authorship of most of the 85 Federalist Papers and their carefully timed release, plus his compelling debates, “the finest use of public relations in history.” In that same spirit, the Alexander Hamilton medal honors the person whose exemplary efforts demonstrate the power of the effective use of public relations.

Case Study Competition in Corporate Communications
The Arthur W. Page Society partners with the Institute for Public Relations to conducts this annual award competition for original case studies written by students at accredited schools of business, communications or journalism that focus on corporate communication and public relations practice.

Institute for Public Relations BledCom Special Prize
Awarded annually at the BledCom Symposium at Lake Bled, Slovenia, this prize recognizes the best new research to help practitioners understand how and why the culture of a country or region is an essential variable influencing how public relations is practiced there.

Jack Felton Golden Ruler Award for Excellence in Public Relations Measurement & Evaluation
The Jack Felton Golden Ruler Award recognizes superb examples of research used to support public relations practice. Winning papers are published as case studies by the Institute for Public Relations.

Pathfinder Award
Given in recognition of an original program of scholarly research that has made a significant contribution to the body of knowledge and practice of public relations. Special consideration will be given to an applicant’s lifetime research achievements.

Sponsor a Table at the Annual Distinguished Lecture

Distinguished Lecture & Awards Dinner
November 13, 2014, The Yale Club, NYC
The Annual Distinguished Lecture & Awards Dinner is an unbroken tradition dating back to 1961. Each year, a major figure in PR practice or education, or a related field, addresses a topic of vital importance to our profession. In addition, the Institute bestows a variety of major awards, including the Pathfinder Award for a program of original scholarly research, and the Alexander Hamilton Medal for lifetime contributions to the public relations profession.

Give an In-Kind Gift

Contributions of goods and services are welcome and include (but are not limited to) meeting space, consulting and creative services.

In-Kind Gift Policy
The Institute recognizes certain contributed services as revenue and expense if such services require specialized skills, are provided by individuals possessing those skills, and would typically need to be purchased if not donated.

Each year, the Institute for Public Relations (IPR) audit includes this statement:  “The Institute recognizes certain contributed services as revenue and expense if such services require specialized skills, are provided by individuals possessing those skills, and would typically need to be purchased if not donated.”

Specialized services that IPR needs to accomplish its mission might include marketing and communications support; design, hosting and maintenance of the IPR website; and professional services such as legal counsel and research.  A core test of whether we should recognize such gifts as in-kind contributions is this:  If they weren’t donated, would we need to purchase them?

It’s important to know three things about in-kind gifts:

  • There is a valuation requirement whereby the giver and the receiver agree on what the service is worth.
  • The receiving organization must recognize both revenue and expense simultaneously.  There is no bottom-line impact because the expense offsets the revenue.  But accounting correctly for in-kind gifts provides a more accurate picture of the resources received and used by the organization.
  • A nonprofit organization cannot thrive on in-kind donations alone.  Such donations need to be balanced against the actual cash needs of the organization.

While speakers, authors, Trustees, commission members and other volunteers provide great service to IPR and its mission, we do not account for these as in-kind contributions.  As sincerely as we appreciate the time, effort and expertise of our volunteers, we would never be able to purchase these services if they were not volunteered.  All three of the requirements stated in our audit – specialized skills, provided by individuals possessing those skills, and would need to be purchased if not donated – must apply before we can recognize an in-kind gift in our financial statements.