This paper is a two-tiered exploration of Corporate Responsibility and Communication. It begins with an exploration of the history, theory, and other drivers of Corporate Responsibility, and is matched with qualitative research with representatives from companies heralded for their CR practice to answer the questions: “what drives an organizations’ CR communication? How does the organization’s communication support or conflict with its efforts to be sustainable and meet stakeholder expectations?” Ends with commentary on trends in the data, in the industry, recommendations for further research, and thoughts on the future of CR.
Download PDF: Communicating Responsibility: Capstone research prepared for NYU M.S. in PR & CC