Walden, Justin, Bortree, Denise and DiStaso, Marcia. (2015). This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews. Journal of Communication Management, 19(3), 1-17. Summary This study investigates how bloggers produce product reviews and their views on the quality of their relationship with firms that pitch products for … Continue reading Exploring the Policies of Blogger Product Endorsements
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DiStaso, Marcia Watson, Vafeiadis, Michail, & Amaral, Chelsea (2014). Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations. Public Relations Review, 41(1), 222-231. Summary This study investigated what response strategies are the most effective on Facebook in the wake of a health crisis. Overall, it was … Continue reading Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations →
Public relations professionals and educators are facing some of the same challenges in and out of the classroom. One of the biggest facing educators today is the rapid evolving use and implementation of social media in campaigns and the workplace.. These changes are happening quickly and at times, are very hard to keep up with … Continue reading Social Media and Public Relations Pedagogy: The Rise of the Social Education Economy →
Few would debate the value of data-driven insights in public relations, but many question what this actually means. In April 2015, at the Page Society Spring Seminar, Jack Welch said data is a tool, and like any other tool, it “has the capacity to be valuable only if it is applied with strategic purpose toward … Continue reading Becoming a Data Scientist →
Gainesville, Fla. – Dr. Marcia Watson DiStaso, an associate professor in the College of Communications at the Pennsylvania State University, will become the new Director of Social Science of Social Media Research Center at the Institute for Public Relations. Dr. DiStaso serves as an editorial board member of the Journal of Public Relations Research, Public Relations … Continue reading Institute for Public Relations Announces Dr. Marcia DiStaso Will Serve as the New Director of the Social Science for Social Media Research Center →
This blog post introduces the winning case study of IPR’s first annual Social Media Case Study Competition that will be published in the next issue of the Research Journal of IPR to be released in the next few weeks. How do you create conversations and preference for an unfamiliar brand in a category of undifferentiated products? That’s the challenge … Continue reading Swisspers® Sleep Naked Social Media Campaign: Exploring the Role of Online Influencers →
Tina McCorkindale, Ph.D., President & CEO, Institute for Public Relations Hilary Fussell Sisco, Ph.D., Associate Professor & Chair, Department of Strategic Communication, Quinnipiac University This presentation was conducted at the 65th Annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico in May of 2015. Dr. Tina McCorkindale and Dr. Hilary Fussell … Continue reading Ethical Divergence in Social Media →
This is a blog post sponsored by the Social Science for Social Media Research Center at the Institute for Public Relations. Toward the end of 2014, I had the opportunity to spend a week with Asif Khan, founder and president of the Location Based Marketing Association (LBMA), as part of the Arthur W. Page Center/Robert … Continue reading What You Should Know About Location-Based Services →
Summary This study examined the use of online newsrooms and social media by U.S. state tourism offices. Fifty state tourism websites were analyzed to investigate the availability of online newsrooms as well as their contents and overall usability. The social media availability on the state tourism websites was also examined. The results revealed that most … Continue reading How U.S. State Tourism Offices Use Online Newsrooms and Social Media in Media Relations →
Summary This study analyzed a social media campaign promoting child welfare to explore the associations among people’s social media use, their engagement with the campaign’s different social media platforms (blog, Facebook, Twitter), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows people’s use … Continue reading Engagement across Three Social Media Platforms: An Exploratory Study of a Cause-Related PR Campaign →
Summary Previous research conducted on Noelle-Neumann’s spiral of silence theory has focused on how the theory manifests itself in various real-life situations, primarily in large and small group settings. Little research however, has explored what, if anything, changes when the spiral of silence theory is tested in an online environment. This paper is a mix … Continue reading How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns →
Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that … Continue reading How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication →