DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social … Continue reading How public relations executives perceive and measure the impact of social media in organizations
Archives
DiStaso, Marcia Watson, & Bortree, Denise Sevick (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review. 38(3), 1-10. With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is … Continue reading Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis →
DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule? Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals … Continue reading Measuring public relations Wikipedia engagement: How bright is the rule? →
Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →
Avery, Elizabeth Johnson; Lariscy, Ruthann; Amador, Ellie; Ickowitz, Tanya; Primm, Charles; & Taylor, Abigail (2010). Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research, 22, 332-358. This research employs a survey of 281 public relations practitioners in public health departments serving four distinct … Continue reading Diffusion of social media among public relations practitioners in health departments across various community population sizes →
Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles →