Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.
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Walden, Justin (2018). Guiding the conversation: A study of PR practitioner expectations for nonnominated employees’ social media use. Corporate Communications- An International Journal, 23(3), 423-437. Summary This study examined the delicate line that strategic communicators must walk when engaging with their organizations’ frontline employees online. Although practitioners and scholars have long suggested that employees can … Continue reading Guiding the Conversation: A Study of PR Practitioner Expectations for Non-Nominated Employees’ Social Media Use →
Reddit is one of the largest and most popular online communities, but is often overlooked by public relations practitioners in their communication efforts. In addition to a rich source of conversation that can be monitored and analyzed for brand mentions, trends, and potential issues, Reddit provides an example of the complexities of online community management. … Continue reading Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon” →
In the age of social media, rumors have the power to spread more quickly than ever before—like the falsified storm models of Hurricane Irma predicting landfall in Houston while the city is still reeling from the effects of Harvey. One of these fake weather maps was spread on Facebook over 37,000 times in just 17 … Continue reading Rumor or Rescue? The Influence of Social Media During Hurricane Season →
This post appears courtesy of the authors and the University of Florida. The full study can be found here. The first step to changing behavior or attitudes can be engaging with people on social media, and many health promotion organizations are eager to capitalize on this opportunity. Still, much remains unknown about how to best … Continue reading Four Ways to Craft a Better Facebook Post →
This post appears courtesy of Boston University. The full study “Social media cultivating perceptions of privacy: A 5-year analysis of privacy attitudes and self-disclosure behaviors among Facebook users” by Mina Tsay-Vogel, Ph.D., Boston University, James Shanahan, Ph.D., Indiana University and Nancy Signorielli, Ph.D., University of Delaware can be found here. How impactful was that last … Continue reading Frequent Facebook Users Share More Personal Information Both Online and Offline →
Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in reality. In this blog post, I introduce an additional side … Continue reading I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships →
Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media … Continue reading How to Navigate Social Media Dilemmas at Work →
Download Full Paper (PDF): http://www.prsa.org/Intelligence/PRJournal/Vol10/No1/Lundy.pdf Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed reporting and a type of third-party credibility akin to journalism within niche networks of individuals sharing information about selected topics (Langett, 2013; Ries & Ries, 2002). Blogs have been shown to influence consumers’ purchasing … Continue reading Five Steps to Build Relationships with Bloggers →
Millennials have shared interests and are less divided on their social and religious views compared to previous generations. Through social media, Millennials across the globe are connecting with each other about some of the most pressing social-political issues of our time. The onset of the social media boom has given rise to online activism – … Continue reading The Rise of Millennials Engaging in Online Slacktivisim →
Neill, Marlene S. (Winter 2015) Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement. Public Relations Journal, 9(4). Summary Internal communication is rising in prominence and resources due to generational shifts as Baby Boomers retire and Millennials enter the workforce. Through 32 interviews with executives in marketing, public relations and human resources, … Continue reading Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement →
Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement … Continue reading Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? →