Why Companies Should Seek #INSTAFAME Right Now

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. 500) […]

How Certain Personality Traits Lead to More “Likes” on Facebook

The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts […]

Americans, Politics and Social Media | Study by Pew Research Center

This post appears courtesy of Pew Research Center. The full study by Maeve Duggan and Aaron Smith of Pew Research can be found here. As the recent election whirlwind passed through, a new Pew Research Center survey of U.S. adults found that political debate and discussion is indeed a regular fact of digital life for many […]

Frequent Facebook Users Share More Personal Information Both Online and Offline

This post appears courtesy of Boston University. The full study “Social media cultivating perceptions of privacy: A 5-year analysis of privacy attitudes and self-disclosure behaviors among Facebook users” by Mina Tsay-Vogel, Ph.D., Boston University, James Shanahan, Ph.D., Indiana University and Nancy Signorielli, Ph.D., University of Delaware can be found here. How impactful was that last […]

Five Steps to Build Relationships with Bloggers

Download Full Paper (PDF): http://www.prsa.org/Intelligence/PRJournal/Vol10/No1/Lundy.pdf Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed reporting and a type of third-party credibility akin to journalism within niche networks of individuals sharing information about selected topics (Langett, 2013; Ries & Ries, 2002). Blogs have been shown to influence consumers’ purchasing […]

The Rise of Millennials Engaging in Online Slacktivisim

Millennials have shared interests and are less divided on their social and religious views compared to previous generations. Through social media, Millennials across the globe are connecting with each other about some of the most pressing social-political issues of our time. The onset of the social media boom has given rise to online activism – […]

Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement

Neill, Marlene S. (Winter 2015) Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement. Public Relations Journal, 9(4). Summary Internal communication is rising in prominence and resources due to generational shifts as Baby Boomers retire and Millennials enter the workforce. Through 32 interviews with executives in marketing, public relations and human resources, […]

Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?

Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement […]

Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.

Agozzino, Alisa (2015). Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. Public Relations Journal, 9 (3). Summary The current study aims to explore how the top 10 most-followed organizations on Pinterest (defined by Mashable) build relationships through the dialogical communication framework. The study seeks to determine the dialogic features present […]

What’s the State of the Media in 2016?

Every day, new technological innovations change the way journalists engage with their audiences. As these relationships evolve, so too does the relationship between the media and communication professionals. With such constant change, how can you ensure your strategy is up to date? The new Cision State of the Media 2016 Report helps communication professionals stay […]

The Evolution of Social Media Research

Marcia DiStaso, Ph.D. and director of the Social Media Research Center, reflects on the development of social media research in honor of IPR’s 60th Anniversary.  In 2006, MySpace was the most popular social networking site in the United States. Facebook had fewer than one million users, and few organizations realized the potential impact of social media. A couple years […]

The Rules, Regulations, and Risks of Social Media for Financial Institutions

The release of the 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management brought two things to the forefront of bank marketing, (1) a broad understanding that social media is advertising, and (2) social media risk exists, and must be identified and managed. Prior to 2013, there was a common misperception in […]