The Evolution of Online Activism and CSR: Preview of Five In-Depth Interviews with Experts

This summary post appears courtesy of the study’s authors Dr. Melissa Dodd and Sasha Dookhoo. This post is a preview based on the preliminary findings presented at the International PR Research Conference on March 11, 2017. Online activism ignites progress in organizations and encourages them to be good corporate citizens. Many companies accomplish this through […]

When Employees Don’t ‘Like’ Their Employers on Social Media

Author(s), Title and Publication Cervellon, M-C. & Lirio, P. (2017). When employees don’t ‘like’ their employers on social media. MIT Sloan Management Review, 58(2), 63-70. Summary When employees talk privately about their brands or the industries in which their companies operate, their comments will often have more credibility with their network of contacts than when […]

Between Hope and Fear: Developing Social Media Guidelines for Employees

Author(s), Title and Publication Opgenhaffen, M. and Claeys, A.-S. (2017). Between hope and fear: Developing social media guidelines. Employee Relations, 39(2), pp. 130–144. doi: 10.1108/er-04-2016-0086. Summary From an organizational perspective, social media has evolved from a communication tool focused on external stakeholder engagement to also include internal stakeholders. As such, this study examines the rationale […]

Why Companies Should Seek #INSTAFAME Right Now

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. 500) […]

How Certain Personality Traits Lead to More “Likes” on Facebook

The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts […]

Americans, Politics and Social Media | Study by Pew Research Center

This post appears courtesy of Pew Research Center. The full study by Maeve Duggan and Aaron Smith of Pew Research can be found here. As the recent election whirlwind passed through, a new Pew Research Center survey of U.S. adults found that political debate and discussion is indeed a regular fact of digital life for many […]

Frequent Facebook Users Share More Personal Information Both Online and Offline

This post appears courtesy of Boston University. The full study “Social media cultivating perceptions of privacy: A 5-year analysis of privacy attitudes and self-disclosure behaviors among Facebook users” by Mina Tsay-Vogel, Ph.D., Boston University, James Shanahan, Ph.D., Indiana University and Nancy Signorielli, Ph.D., University of Delaware can be found here. How impactful was that last […]

How to Navigate Social Media Dilemmas at Work

Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media […]

Five Steps to Build Relationships with Bloggers

Download Full Paper (PDF): http://www.prsa.org/Intelligence/PRJournal/Vol10/No1/Lundy.pdf Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed reporting and a type of third-party credibility akin to journalism within niche networks of individuals sharing information about selected topics (Langett, 2013; Ries & Ries, 2002). Blogs have been shown to influence consumers’ purchasing […]

The Rise of Millennials Engaging in Online Slacktivisim

Millennials have shared interests and are less divided on their social and religious views compared to previous generations. Through social media, Millennials across the globe are connecting with each other about some of the most pressing social-political issues of our time. The onset of the social media boom has given rise to online activism – […]

Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement

Neill, Marlene S. (Winter 2015) Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement. Public Relations Journal, 9(4). Summary Internal communication is rising in prominence and resources due to generational shifts as Baby Boomers retire and Millennials enter the workforce. Through 32 interviews with executives in marketing, public relations and human resources, […]