PDF: Social Media Standards – Content Sourcing and Transparency PDF: Social Media Standards – Sources & Methods Transparency Table
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PDF: Standards Traditional Media – Mentions Metric name Mentions Standards area Traditional media analysis Social media analysis Metric description and application A mention is reference to a topic, company, product, spokesperson or issue that is the focus (or one of the focal points) of the media analysis. Mentions are used to determine prominence or dominance … Continue reading Mentions →
In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement … Continue reading IPR President & CEO Discusses the Importance of Pledging to Research Standards →
This is the first in a series of five blog posts for Measurement Week. We’re getting there. But how have we gotten to Measurement Week, which starts today? The simple answer is: The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of … Continue reading How Did We Get to Measurement Week? →
First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards for the measurement of public relations. … Continue reading David Geddes on the Value of Measurement Standards →
Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, … Continue reading Industry Leaders Take a Stand for PR Research →
Exploring the latest thoughts in research and measurement ethics, IPR Measurement Commission Chair Dr. Don Stacks spoke at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. Stacks PRSA PRIME 6-14 Presentation (PDF)
Institute for Public Relations Distinguished Keynote Speech by Oscar Suris Wells Fargo & Company Executive Vice President, Head of Corporate Communications Institute for Public Relations Board of Trustees Co-Chair May 15, 2014, Lotos Club, New York City On behalf of Wells Fargo, Executive Vice President Oscar Suris publicly pledged support to the standards created by … Continue reading Reputation: What Brings P.R. & Research Together →
First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards … Continue reading Measurement Standards: Present, Future and Meaning →
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner) →
Now aged 90, I commenced public relations practice in 1947 on my return from service with the Royal Marine Commandos. I am the only Founding Father of the Chartered Institute of Public Relations and International Public Relations Association still alive. At the close of my 66-year-long career I wish to record my professional beliefs in … Continue reading Credo for Public Relations: The Role of Evaluation and Measurement →
The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged. Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys →