IPR Pledge to Support PR Research Standards [Solid]

Content Sourcing and Transparency

PDF: Social Media Standards – Content Sourcing and Transparency Metric Name Content Sourcing and Transparency Metric Decription and Application The Conclave published its first proposed interim standard in June at the European Measurement Summit hosted by AMEC in Dublin. The “Sources & Methods Transparency Table” (see below) is designed specifically to address the challenges clients […]

IPR Pledge to Support PR Research Standards [Solid]

Mentions

PDF: Standards Traditional Media – Mentions Metric name Mentions Standards area Traditional media analysis Social media analysis Metric description and application A mention is reference to a topic, company, product, spokesperson or issue that is the focus (or one of the focal points) of the media analysis. Mentions are used to determine prominence or dominance […]

Frank Ovaitt

IPR President & CEO Discusses the Importance of Pledging to Research Standards

In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement […]

Frank Ovaitt

How Did We Get to Measurement Week?

This is the first in a series of five blog posts for Measurement Week. We’re getting there.  But how have we gotten to Measurement Week, which starts today? The simple answer is:  The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of […]

Bill Paarlberg with David Geddes

David Geddes on the Value of Measurement Standards

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards for the measurement of public relations.   […]

Stacks Best Practices Approach

Industry Leaders Take a Stand for PR Research

Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, […]

Oscar Suris Pledges Support to Standards

Reputation: What Brings P.R. & Research Together

Institute for Public Relations Distinguished Keynote Speech by Oscar Suris Wells Fargo & Company Executive Vice President, Head of Corporate Communications Institute for Public Relations Board of Trustees Co-Chair May 15, 2014, Lotos Club, New York City On behalf of Wells Fargo, Executive Vice President Oscar Suris publicly pledged support to the standards created by […]

Bill Paarlberg with David Geddes

Measurement Standards: Present, Future and Meaning

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards […]

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase […]

Credo for Public Relations: The Role of Evaluation and Measurement

Now aged 90, I commenced public relations practice in 1947 on my return from service with the Royal Marine Commandos. I am the only Founding Father of the Chartered Institute of Public Relations and International Public Relations Association still alive. At the close of my 66-year-long career I wish to record my professional beliefs in […]

Forrest W. Anderson

Tips for More Successful Surveys

The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged.  Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target […]