I Can See Clearly Now

IPR Organizational Clarity Study Makes the Case for Stronger Internal Alignment around Business Strategy and Individual Performance Last week, IPR Commission on Organizational Communication released a Signature Research Global Study – “Organizational Clarity: The Case for Workforce Alignment and Belief” – delving into the company/employee dynamic involving comprehension and activation around business strategy.  In full […]

Addressing the Employee Communication Paradox

In January 2016, Bruce Berger, Ph.D., professor emeritus, University of Alabama, and research director of The Plank Center for Leadership in PR, posed the question ‘Does Organizational Communication Research Matter?’ I am happy to report that the resources provided by the Organizational Communication Research Center are highly valued by PR Academy students as our courses […]

Organizational Clarity: The Case for Workforce Alignment and Belief

This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and […]

Turning Knowledge into Action: Seven Techniques for Empowering Employees

In a January blog post, thoughtful communications scientist Bruce Berger asked a great question: “Does Organization Communication Research Matter?” While I agree with astronaut Neil Armstrong that “research creates knowledge,” I similarly subscribe to the wise musing of Benjamin Franklin that “a good example is the best sermon.” In other words, actions speak louder than […]

Beyond the C-Suite: Corporate Communications’ Power & Influence

While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the Journal of Communication Management, suggests that is an example of “tunnel vision.” The study titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” involved 30 in-depth […]

Trends in Internal Communication: Generational Shifts, Internal Social Media & Engagement

As Millennials continue to enter the workforce and begin to assume management roles, Baby Boomers are retiring. These generational shifts demand internal communication professionals make major adjustments in how they communicate. Millennials are expected to comprise 75% of the workforce by 2025 (Deloitte, 2014), and according to internal communicators I interviewed, they have different communication […]

Beyond the C-Suite: Corporate Communications’ Power & Influence

While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the Journal of Communication Management, suggests that is an example of “tunnel vision.” The study titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” involved 30 in-depth […]

Bruce Berger

Does Organizational Communication Research Matter?

Bruce Berger, Ph.D. and research editor of the Organizational Communication Research Center, reflects on the development of organizational communication in honor of IPR’s 60th Anniversary.  IPR’s Commission on Organizational Communication launched its Research Center in autumn 2012. The goals were twofold: 1) create a go-to resource for professionals and academics to access brief summaries and practical implications […]

Seven Ways Analytics Are Changing CEO Leadership

Data and its accompanying insights are having a profound impact on the value and efficacy of both marketing and corporate communications at the C-Suite level in organizations today. The real benefit is that analytics provide a roadmap for more precise communications – i.e., moving from a Coverage model to an Influence model identifying influence, including […]

Taking Survey Results to Heart: The Challenge of Cultivating Self-Awareness

Last May, The Plank Center for Leadership in Public Relations and Heyman Associates published our Leadership Report Card. The results of our survey of more than 800 senior communicators were detailed in earlier blog posts here (Part 1, Part 2). Since then, I have had the opportunity to present our findings to IPR’s Board of […]

Evaluating Internal Public Relations Using the Critical Incident Technique

Authors, Title and Publication Zwijze-Koning, K. H., De Jong, M. T., & Van Vuuren, M. (2015). Evaluating internal public relations using the critical incident technique. Journal of Public Relations Research, 27(1), 46-62. Summary This study validates the critical incident technique (CIT) as a communication audit method to evaluate internal communication. Communication audit techniques, especially the qualitative approaches […]

The Influence of Communication Technologies on Perceived Work Life Conflict, Burnout, Job Satisfaction and Turnover Intentions

  Authors, Title and Publication Wright, K. B., Abendschein, B., Wombacher, K., O’Connor, M., Hoffman, M., Dempsey, M., & Shelton, A. (2014). Work-related communication technology use outside of regular work hours and work life conflict: The influence of communication technologies on perceived work life conflict, burnout, job satisfaction, and turnover intentions. Management Communication Quarterly, 28(4), 507-530. […]