Internal Branding Best Practices Study

Topic: Internal Branding Author(s), Title and Publication Maclaverty, N., McQuillan, P., & Oddie. H. (2007). Internal Branding Best Practices Study. Toronto: Canadian Marketing Association. Summary This study defines internal branding as a set of strategic processes that align and empower employees to deliver appropriate customer experience. To better understand internal branding, challenges to it, and […]

Employee Engagement Survey

Topic: Employee Engagement Author(s), Title and Publication IABC Research Foundation and Buck Consultants. (2011). Employee Engagement Survey. San Francisco: IABC Research Foundation. Summary This report is the third in a series of annual surveys that the IABC Research Foundation conducted on employee engagement. A total of 954 employees were surveyed, representing a cross section of […]

Sensing the Vision: Sense Making and the Social Construction of Leadership in the Branch Office of an Insurance Company

Topic: Leadership and Employee Empowerment Author(s), Title and Publication Hall, M. L. (2011). Sensing the Vision: Sense Making and the Social Construction of Leadership in the Branch Office of an Insurance Company. Atlantic Journal Of Communication, 19(2), 65-78. Summary This study focused on the sense making process of leadership behaviors among middle and lower levels […]

Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm

Topic: Measurement of Employee Communication Outputs and Outcomes   Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2).   Summary This case study describes how a global firm planned, implemented, and evaluated a new […]

Organizational Values and Their Relation to Organizational Performance Outcomes

Topic: Organizational Values and Employee Performance Author(s), Title and Publication Fitzgerald, G. A., & Desjardins, N. M. (2004). Organizational Values and Their Relation to Organizational Performance Outcomes. Atlantic Journal of Communication, 12(3), 121-145. Summary Research has shown that many “best companies” adhere to core organizational values, and performance improves when the values are shared with […]