Five Minutes with… Evgeniy Larionov

The Russian translation of this interview is available at below. Today I am talking with Evgeniy Larionov, CEO of the agency Ex Libris, based in Moscow, Russia. Ex Libris specializes in place branding, public relations research, traditional and social media measurement, and media monitoring. Evgeniy, it was nice to see you take a leading role in […]

Big or Little as Long as it’s Data

Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data in general. PR needs to be information- and insight-driven whether the data driving this information […]

Where AVEs came from?

Research from Professor Tom Watson of Bournemouth University in England places the emergence of AVEs to about 80 years ago. He recently published his research in Public Relations Review from where you can obtain a full copy of his paper. This is a summary of how AVEs emerged and became part of PR practice. As […]

The Science beneath the Art of Communications Research – Update, Spring 2013

Paul Holmes’ May 3rd blog, “10 Ways to Design the PR Agency of the Future,” (recently summarized here at IPR Conversations by Alyssa Hubbell on June 26th) challenged PR to put “big data at the center” and to provide “insight to drive meaningful creativity.” The scope of that challenge is hard to overstate, and it […]

Second Thoughts on Secondary Research

In a previous blog I wrote about the lack of good, basic secondary research being conducted and made available.  This is often due to the proprietary nature of business—why let a possible competitor know how you created a measure, strategy, or campaign?  Why do the competitor’s work?  Secondary research informs the practice and helps the […]

HIV Campaign Recognized for Best Use of Research

Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.” Addressing the challenges surrounding European women with […]

Thoughts on the Passing of Jack Felton

In my last blog entry I talked about the developmental stage of a public relations initiative or campaign.  Between then and now the public relations profession lost a true giant in education and practice—Jack Felton.  I’ve worked with Jack for over 15 years.  He was the force behind the “Primer of Public Relations Research,” especially […]

Why You Want Happy People Looking at Your Infographic

Visual data is more effective for readers who are already feeling a positive emotion, according to recently published research from Ph.D. student Lane Harrison. In a blog for the Harvard Business Review “Don’t Read Infographics When You’re Feeling Anxious,” Nicholas Diakopoulos describes the correlation between a reader’s emotions and comprehension of the visual data. Diakopoulos […]

GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change

Sharing his journey in understanding the value and role of research as an underutilized source of learning, IPR Treasurer Gary Sheffer, vice president, communications and public affairs for General Electric,  gave the opening keynote presentation at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. “We […]

Measuring Influence: 3 Paths That Research Supports

This is a summary of a paper presented at this year’s International PR Research Conference. It received a “Top Three Paper for Practical Significance” award from the Institute for Public Relations.   I’m a public relations pro trying to run his own business and help clients achieve their objectives.  Social media companies that claim to […]

Key Lessons from this year’s IPRRC

At this year’s International Public Relations Research Conference (IPRRC) 108 papers were presented on a range of topics from social media measurement to new trends in corporate social responsibility. The presented research shared new insights for practitioners across the globe to apply in the practice of public relations. Tom Watson, Professor of Public Relations at […]