Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation. Plan ahead Change takes time. Research does too. So if you want to measure change in morale, shifts in perceptions, or even understanding of strategy, it will take at least a quarter if … Continue reading 4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications
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This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fragmented and disrupted media landscape requires, more than ever before, a finely tuned moral compass. So where does that leave the ethical communicator? The birth … Continue reading Do the Right Thing →
This blog is presented by the IPR Measurement Commission. “Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation” examines the characteristics, objectives, and practices of 20 chief communication officers (CCOs) with successful measurement and evaluation programs. The complete study was published November 1, 2018, by the International Journal of Strategic Communication. … Continue reading New Research Maps Road to Success for Top CCOs →
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission. Despite the many efforts to define standards, despite the Barcelona Principles 1.0 and 2. etc., in practical, day-to-day application, media measurement and evaluation has remained a largely theory-free zone. While that is understandable—communication … Continue reading The Lack of Real Intelligence in Media Intelligence →
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Virtual reality (VR) and augmented reality (AR) are considered innovations mainly because their applications, although known, haven’t yet made it into the mainstream in a significant way. AR and VR are intended to … Continue reading How to Evaluate Virtual Reality and Augmented Reality →
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or … Continue reading Studying Corporate Reputation: As Easy as ABC →
This blog post is presented by the IPR Commission on Measurement and Evaluation. Evaluation has been on the lips of industry leaders and academics in public relations for more than four decades, as reported in a historical analysis by Fraser Likely and Tom Watson (2013). But, despite this, a number of surveys and studies have … Continue reading New Insights into Evaluation Stasis – Food for Thought →
This blog post is presented by the IPR Commission on Measurement and Evaluation. “Cause and effect” in marketing and communications is not always what its practitioners believe. Nike and United Airlines are excellent examples of how different external factors change the impact and business value that social controversy and corporate strategy ultimately deliver…or don’t. After … Continue reading Nike and United Airlines: A Tale of Cause and Effect in Two Companies →
This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact. To achieve this, enterprises must overcome the hurdle of integrating disparate aspects of the business … Continue reading Earned Media Uprising: Quantifying PR’s Contribution to Business →
This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: Corporate Volunteering Evaluation Infographic Executive Summary Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and … Continue reading Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling →
This blog is presented by the IPR Measurement Commission. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm … Continue reading GDPR, ePrivacy, Copyright & Antitrust: The EU’s Long Game →
This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its silver anniversary this year. From July 5th to 7th, almost 200 academics and practitioners got together to hear about the latest research and discuss the role … Continue reading BledCom 2018: Measurement and Evaluation in a VUCA World →