Strategy and Tactics: Finding a Balance through Research

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and […]

The Difference Between Earned Influence and Paid Promotion

Digital influencer marketing is becoming a blunt instrument Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know […]

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mark Weiner, CEO of PRIME Research Americas, as the Director of the IPR Measurement Commission for 2017-2018, effective immediately. Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus […]

Why is Measurement Usually an Afterthought?

This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. Unfortunately, this usually leads to very […]

PRSA National Capital Chapter and IPR Measurement Commission Present Thoth Award for Outstanding Use of Research, Measurement and Evaluation

National Education Association Wins ‘Best of Show’ Marovitz, Rodriguez Inducted into National Capital Public Relations Hall of Fame Washington, D.C. – Sept. 22, 2016 – On an evening that convened nearly 200 of the region’s public relations practitioners, the National Capital Chapter of the Public Relations Society of America honored the year’s top PR programs, […]

Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something

This is the third in a series of blog posts for Measurement Month. A key component of Donald Trump’s campaign strategy has been to dominate in traditional media, as a means to boost his electoral prospects. It proved to be effective during the primary campaign. But when he secured the nomination in June, many wondered […]

Why is Measuring What We Do Still a Challenge?

This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement […]

CCOs and Evaluation: Will the Competition Heat Up?

This is the first in a series of blog posts for Measurement Month. With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief Communication Officers (CCOs). Which fit and well-trained CCO will top the podiums of AMEC, the GA, PRSA, CIPR, DPRG, PRIA, CPRS, […]

Weber Shandwick’s Charlotte Otto Awarded Jack Felton Medal for Lifetime Achievement

June 1, 2016, Gainesville, Fla. – Charlotte Otto, retired Procter & Gamble Global External Relations Officer and now Senior Corporate Strategist for Weber Shandwick, will receive the Jack Felton Medal for Lifetime Achievement. Otto will be thanked for her major contributions to the advancement of research, measurement, and evaluation in public relations and corporate communication […]

Mark Weiner

The Death of PR Data. Long Live Insights.

The Strategic Research Conference hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this perspective on the evolution of research-based public relations and the science beneath the art. Year after year, more and more money flows into PR and social analytics tools and services. And the […]

PR Crossroads: Four Ways to Navigate Measurement in the Future

The practice of Public Relations is approaching a crossroads in its relationship with the marketing function – a crossroad not dissimilar to the 1990s when the Integrated Marketing Communications (IMC) concept was first introduced. Although many professionals today see the need for change they are conflicted between reputation and marketing functions. Whilst IR, Internal and […]

IPR Measurement Commission Judging Guidelines

Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research. Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and […]