IPR Pledge to Support PR Research Standards [Solid]

Content Sourcing and Transparency

PDF: Social Media Standards – Content Sourcing and Transparency Metric Name Content Sourcing and Transparency Metric Decription and Application The Conclave published its first proposed interim standard in June at the European Measurement Summit hosted by AMEC in Dublin. The “Sources & Methods Transparency Table” (see below) is designed specifically to address the challenges clients […]

IPR Pledge to Support PR Research Standards [Solid]

Mentions

PDF: Standards Traditional Media – Mentions Metric name Mentions Standards area Traditional media analysis Social media analysis Metric description and application A mention is reference to a topic, company, product, spokesperson or issue that is the focus (or one of the focal points) of the media analysis. Mentions are used to determine prominence or dominance […]

Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees

IPR’s Director of Research Dr. Sarab Kochhar worked together with the IPR Board of Trustees to compile the Top 10 Research Insights of 2014. For the first annual edition of the Top Ten Research Insights for 2014, the IPR Board carefully selected from a range of topics. The Board comprised of accomplished professionals and leading academics, chose these ten studies based on […]

Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations

This article draws on a new survey of public relations practitioners to explore (1) the extent to which respondents report adopting standardized measures recommended by professional organizations; (2) predictors of measurement standardization; and (3) links among measurement practices and self-reported influence of public relations within the broader organization. Download PDF: Joining the Movement?: Investigating Standardization of […]

Frank Ovaitt

IPR President & CEO Discusses the Importance of Pledging to Research Standards

In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement […]

David Geddes

PR Measurement Standards: Do’s and Don’ts for PR Practitioners

PDF: PR Measurement Standards: Do’s and Don’ts for PR Practitioners The following is a list of practical do’s and don’ts to help you put research and measurement standards to work for you, your colleagues or your clients. Also included throughout are links to helpful articles and additional information. Standards (Uniform Consensus – Rules for PR Measurement) […]

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

Abstract This article suggests a generic model that includes a degree of standardization against which to compare planning and programming is the best way to establish excellence in public relations and corporate communication. The authors suggest this model can be (a) historically, to establish past campaigns; (b) used in the strategic planning process to identify […]

Standards Compliance Statement for Agencies and Research Firms to Include in Reports

PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of […]

Standards Compliance Statement for Inclusion in RFPs

PDF: Standards Compliance Statement for Inclusion in RFPs We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard […]

Oscar Suris Pledges Support to Standards

Reputation: What Brings P.R. & Research Together

Institute for Public Relations Distinguished Keynote Speech by Oscar Suris Wells Fargo & Company Executive Vice President, Head of Corporate Communications Institute for Public Relations Board of Trustees Co-Chair May 15, 2014, Lotos Club, New York City On behalf of Wells Fargo, Executive Vice President Oscar Suris publicly pledged support to the standards created by […]