Millennials@Work: Perspectives on Reputation

Download PDF: Millennials@Work: Perspectives on Reputation Research released from leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey […]

Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship

Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20.  SummaryPublic relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past studies […]

Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. SummaryAdvances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private sectors […]

How Millennials are engaging and building relationships with organizations on Facebook

McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more […]

A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube

DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33.  Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and […]

Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies

Woo, Chang Wan & Chung, Wonjun (2012). Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies. In S.  Duhé (Ed.), New Media and Public Relations, (2nd ed.,pp. 245–254), New York: Peter Lang Publishing, Inc. Summary Sports organizations and players use various social media platforms to update their fans and promote […]

Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to […]

Digital Strategies for Powerful Corporate Communications

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti […]

Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter

Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface […]

How the World’s Top Universities Provide Dialogic Forums for Marginalized Voices

McAllister, Sheila M. (2012). How the world’s top universities provide dialogic forums for marginalized voices. Public Relations Review, 38, 319-327. Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world’s top universities use Facebook as an interactive forum that gives voice […]