Wikipedia Logo on Yellow Wall

Pareto’s 80/20 Law and Social Differentiation: A Social Entropy Perspective

Matei, S. A., & Bruno, R. J. (2015). Pareto’s 80/20 law and social differentiation: A social entropy perspective. Public Relations Review, 41(2), 178-186. Summary Unequal contributions to social media, whereby a vast amount of content is produced by a limited number of users, need a better, theoretically grounded explanation. The present paper argues that contribution inequality on […]

New Wikipedia Manual for PR Professionals

Wikipedia has a guideline that strongly discourages public relations and communications professionals from editing articles about their company or clients.  While this guideline has been in place for many years, my research found that few public relations professionals are familiar with it and even less understand how to handle Wikipedia. In February 2014, I was […]

Wikipedia Logo on Yellow Wall

The PR Professional’s Ultimate Guide to Wikipedia Now Available as E-Book

PDF: Wikipedia and the Communications Professional – A Primer Written By William Beutler, Beutler Ink Presented By Council of Public Relations Firms and the Institute for Public Relations “Wikipedia and the Communications Professional—A Primer”, provides valuable insights for dealing with the world’s foremost user-generated online encyclopedia WASHINGTON, D.C. – September 16, 2014 – Wikipedia is one […]

The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia

DiStaso, M. W., Messner, M., & Stacks, D. W. (2012).  The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia. In S. C. Duhé (Ed.), New media & public relations (2nd ed., pp. 302-310). New York:  Peter Lang Publishing, Inc. Summary In times of crisis, people turn to the Internet and the use of social […]

Forced transparency: Corporate image on Wikipedia and what it means for public relations

DiStaso, Marcia W., & Messner, Marcus (2010).  Forced transparency:  Corporate image on Wikipedia and what it means for public relations. Public Relations Journal, 4(2), 1-23. Collaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations professionals. The online encyclopedia Wikipedia gives anyone the opportunity to shape the public […]

Measuring public relations Wikipedia engagement: How bright is the rule?

DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule?  Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals […]