The Role of Social Media in Local Government Crisis Communications

Graham, Melissa W., Avery, Elizabeth J., & Park, Sejin (2015). The role of social media in local government crisis communications, Public Relations Review, 41(3), 386-394. Summary Despite the enormous value social media yield governments in communicating with citizens, there is scant research on the extent to which local governments are actually using social media for […]

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41.  SummaryAlthough online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is ethical. […]

Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to […]

Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to […]