Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign

Wiencierz, Christian; Pöppel, Katharina G.; & Röttger, Ulrike (2015). Where does my money go? How online comments on a donation campaign influence the perceived trustworthiness of a nonprofit organization. International Journal of Strategic Communication, 9(2), 102-117. DOI: 10.1080/1553118X.2015.1008634 Summary Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on […]

The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB can Help Both Corporations and Nonprofits

Kinsky, Emily S., Drumheller, Kristina, Gerlich, R. Nicholas, Brock, Meagan E., & Sollosy, Marc (2015).  The effect of socially mediated public relations crises on planned behavior: How TPB can help both corporations and nonprofits. Journal of Public Relations Research, 27(2), 136-157. doi: 10.1080/1062726X.2014.976826. Summary Unexpected repercussions were experienced by two big-name U.S. brands within a few […]

Planned Parenthood Takes on Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Conflict Management

Rasmussen, Leslie (2015). Planned Parenthood takes on Live Action: An analysis of media interplay and image restoration strategies in strategic conflict management. Public Relations Review, 41(3), 354-356. Summary The article attempts to build a composite understanding of new media and its incorporation into communication and strategic conflict management, while also examining the interplay among three […]

Dr. Julie O’Neil

An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook

Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study […]

Engaging stakeholders through social networking: How nonprofits are using Facebook

Waters, Richard D.; Burnett, Emily; Lamm, Anna; & Lucas, Jessica. (2009). Engaging stakeholders through social networking: How nonprofits are using Facebook. Public Relations Review, 35(2), 102-106. Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations […]

Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates

Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324. Many of the relationship cultivation strategies and the dialogic principles assume symmetrical communication is taking place. However, significant amounts of information are shared in a one-way manner, especially in social media. […]

Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts

Muralidharan, S., Rasmussen, L., Patterson, D. & Shin, J. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37, 175-177. The 2010 Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a […]