Dialogic Communication in the Health Care Context: A Case Study of Kaiser Permanente’s Social Media Practices

Hether, Heather Jane (2014). Dialogic communication in the health care context: A case study of Kaiser Permanente’s social media practices. Public Relations Review, 40(5), 856-858. DOI: 10.1016/j.pubrev.2014.07.007 Summary This case study examines how one of the largest not-for-profit health care organizations in the US, Kaiser Permanente (KP), uses social media to communicate with its stakeholders. […]

Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was […]

Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience

Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48.             Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific […]

Diffusion of social media among public relations practitioners in health departments across various community population sizes

Avery, Elizabeth Johnson; Lariscy, Ruthann; Amador, Ellie; Ickowitz, Tanya; Primm, Charles; & Taylor, Abigail (2010). Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research, 22, 332-358. This research employs a survey of 281 public relations practitioners in public health departments serving four distinct […]