Dr. Tina McCorkindale

Ethical Divergence in Social Media

Tina McCorkindale, Ph.D., President & CEO, Institute for Public Relations Hilary Fussell Sisco, Ph.D., Associate Professor & Chair, Department of Strategic Communication, Quinnipiac University This presentation was conducted at the 65th Annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico in May of 2015. Dr. Tina McCorkindale and Dr. Hilary Fussell […]

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41.  SummaryAlthough online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is ethical. […]

Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement

Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. SummaryThrough systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to these […]

Measuring public relations Wikipedia engagement: How bright is the rule?

DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule?  Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals […]