Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks

Wang, Ye; Qiao, Fei; & Peng, Wei (2015). Is the size or the valence of proactive engagement associated with purchase intention? A Case study of branded blogs of Starbucks. International Journal of Strategic Communication, 9(3), 197-216. Summary With an increasing number of organizations and brands involved in content marketing, it is becoming increasingly urgent for […]

Exploring the Policies of Blogger Product Endorsements

Walden, Justin, Bortree, Denise and DiStaso, Marcia. (2015). This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews. Journal of Communication Management, 19(3), 1-17. Summary This study investigates how bloggers produce product reviews and their views on the quality of their relationship with firms that pitch products for […]

Speech Bubble Reviews

How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns

Summary Previous research conducted on Noelle-Neumann’s spiral of silence theory has focused on how the theory manifests itself in various real-life situations, primarily in large and small group settings. Little research however, has explored what, if anything, changes when the spiral of silence theory is tested in an online environment. This paper is a mix […]

How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that […]

Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Lee, Hyunmin, & Park, Hyojung (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 24, 188-206. SummaryThis study investigated whether message interactivity of organizational websites and blog sites influence perceptions of relationship management and reputation. Contingent message interactivity posits that the transmission and reception of messages […]

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41.  SummaryAlthough online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is ethical. […]

A study of PR practitioners’ use of social media in crisis planning

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring […]

Rules of engagement: Practice what you tweet

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if […]

“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured […]

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in […]

Study shows some blogs affect traditional news media agenda

Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source […]

Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience

Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48.             Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific […]