Millennials@Work: Perspectives on Diversity & Inclusion

Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new […]

Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations

Dean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | dmundy@uoregon.edu Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, […]

Cayce Myers

Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice

Cayce Myers, Ph.D., J.D., LL.M., Legal Research Editor for Institute for Public Relations, Assistant Professor in the Department of Communication at Virginia Tech | mcmyers@vt.edu Download Full Paper (PDF): Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice Executive Summary Trademark law directly affects the level of control a public relations […]

10 Ways to Improve Organizational Clarity and Drive Performance

This is a part of an IPR Signature Study  “Organizational Clarity: The Case for Workforce Alignment & Belief” conducted by the IPR Commission on Organizational Communication. Download Infographic: Organizational Clarity Infographic Download White Paper: Organizational Clarity White Paper

Organizational Clarity: The Case for Workforce Alignment and Belief

This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and […]

Irreversible: The Public Relations Big Data Revolution

Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution.” Today the amount of data organizations collect is unprecedented, and it can be difficult to determine […]

Sarab Kochar

Top Ten Public Relations Research Insights of 2015

For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The […]

Timothy Coombs

Crisis Management and Communications (Updated September 2014)

This is an updated version of Crisis Management and Communications by Dr. W. Timothy Coombs. The original version can be found here. Download Accompanying Infographics: IPR-Crisis-Preparation-Best-Practics-Coombs and IPR-Crisis-Media-Training-Best-Practices-Coombs Introduction It was important to update the crisis communication entry for two reasons. One, there has been a significant amount of new research since the original entry was created. This […]

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

Abstract This article suggests a generic model that includes a degree of standardization against which to compare planning and programming is the best way to establish excellence in public relations and corporate communication. The authors suggest this model can be (a) historically, to establish past campaigns; (b) used in the strategic planning process to identify […]

Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders

The Institute for Public Relations’ Commission on Organizational Communication created a two-part research program exploring best practices in global employee communication. Launching the program with qualitative research, IPR commissioned KRC Research to conducted in-depth interviews with executives from leading global companies, including Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald’s, Navistar, Petrobras and Toyota. […]