Five Tips for Practicing Public Relations in Asia

This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Five Strategies for Practicing Public Relations in Europe

This article is the fourth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Four Tips for Practicing Public Relations in the Middle East and North Africa

This article is the third in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how […]

Four Tips for Practicing Public Relations in Latin America

This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, my new book on how […]

Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets

This article is the first in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” According to the most well-known theory of international public relations –Verčič, Grunig, and Grunig’s (1996) generic/specific theory –when practicing public relations in a new country or culture, […]

Scholarship Across Borders: IPR’s Contributions to the Global Profession

The contributions of IPR to international public relations began long before the organization started sponsoring multinational research or hosting events outside the United States. Many of my colleagues and their students across the world have accessed, used, and distributed contents available on the Institute’s website. Recently, this global outreach has been expanded with the Research […]

Looking Ahead: Supporting Research That Matters to the Global Profession

As the Institute of Public Relations (IPR) approaches its 60th Anniversary, practitioners in the United States are well aware of the active and important role IPR has played in driving the advancement of public relations. However, for communications professionals outside the U.S., there is far less awareness and understanding of IPR and the work the […]

Bigger, Better, Smarter: How the PR Industry in the Middle East is Changing

This study is featured courtesy of the Middle East Public Relations Association. Download Full Study (PDF): Bigger, Better Smarter: How the PR Industry in the Middle East is Changing Executive Summary: The Benchmark by MEPRA is the largest research project into the views, performance and aspirations of the public relations industry in the Middle East. […]

Dr. Juan-Carlos Molleda

Volkswagen’s Transnational Crisis │ In Full-Speed Mode

For 15 years, I studied transnational crises from a theoretical perspective, which I have come to refer to as cross-national conflict shifts (CNCS). In that time, I never experienced a corporate crisis – caused by the decisions and actions of a global corporation – as full-blown as the case of the Volkswagen Group (VW). I […]

Dr. Juan-Carlos Molleda

Five Steps for Localizing Your Campaign

In the United States, we can publicly develop campaigns related to mental illnesses such as depression. Powerful and moving testimonials from family members, friends, and doctors of persons living with depression can each provide awareness for campaigns. Personal stories on the travails and successes of living with a mental illness, will garner empathy towards the […]

Hokuetsu Paper Mills

In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task […]

International Media Analysis Made Simple

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider […]