Millennials@Work: Perspectives on Diversity & Inclusion

Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new […]

Mike Fernandez Shares Six Ways PR Leaders Can Improve Diversity

The PRSA Foundation named Mike Fernandez, IPR Trustee and Corporate Vice President, Corporate Affairs at Cargill, Inc. as its 2016 Paladin Honoree. At the reception on April 21, Fernandez said it is no longer acceptable to have a profession with a leadership that is just 6.5% diverse, when the general US population is 35% diverse. […]

Discovering a Trajectory Toward a More Diverse PR Profession

In 2012, we received one of several grants from the Public Relations Society of America Foundation to identify and explore the opportunities and obstacles to career advancement reported by young African-American and Hispanic PR practitioners. Related research had been periodically published, especially since 2005 when Lynn Appelbaum (City College of New York) and Rochelle Ford […]

State of the PR Industry | Defining & Delivering on the Promise of Diversity

Survey Designed and Conducted by the National Black Public Relations Society, Inc. Written by Dr. Rochelle Ford, APR, and Cedric Brown S.I. Newhouse School of Public Communications | Syracuse University Download White Paper: NBPRS State of the PR Industry White Paper EXECUTIVE SUMMARY This white paper, sponsored by the National Black Public Relations Society, Inc. (NBPRS), […]

Seven Ways PR Can Be a Champion for Diversity

It has been exactly one decade since the PR Coalition—a coalition of professional organizations that represented more than 30,000 public relations professionals—called on public relations to become the champion for diversity. The Coalition argued that public relations, more than any other function, has a responsibility to lead diversity efforts and make valuing diversity part of […]

Diversity and Public Relations Practice

Introduction This essay discusses the accelerating influence of diverse groups on the domestic and international practice of public relations. The essay provides definitions of diversity; the knowledge and skills that practitioners need to relate to diverse publics; diversity models for public relations executives; and the need for requisite variety in the public relations industry. It […]

Baseline Study of Diversity Segments: Multirace Americans

Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and concerns unique unto themselves. This project benchmarks extant scholarship and government data regarding multirace Americans, and it articulates the implications of the research findings for public relations practice in the areas of long-term, strategic planning; new […]

Baseline Study on Diversity Segments: The U.S. Hispanic/Latino Market

While market demographics detail the continuing growth of diverse segments, there is little research that specifically addresses communications strategies for addressing diverse audiences. This paper evaluates, compares and distinguishes cultural characteristics essential for communicating with the U.S. Hispanic/Latino audience. It looks at available research from marketing, advertising and other fields, including the statistics, analysis, and […]