Forced transparency: Corporate image on Wikipedia and what it means for public relations

DiStaso, Marcia W., & Messner, Marcus (2010).  Forced transparency:  Corporate image on Wikipedia and what it means for public relations. Public Relations Journal, 4(2), 1-23. Collaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations professionals. The online encyclopedia Wikipedia gives anyone the opportunity to shape the public […]

Communicating Responsibility

This paper is a two-tiered exploration of Corporate Responsibility and Communication. It begins with an exploration of the history, theory, and other drivers of Corporate Responsibility, and is matched with qualitative research with representatives from companies heralded for their CR practice to answer the questions: “what drives an organizations’ CR communication? How does the organization’s […]

Corporate Social Responsibility: Different Fabrics

The purpose of this paper is to ground and expand the examination and appreciation of community relations, and to foster additional theorizing. Our continuing review of CSR literature and best practices leads us to two basic conclusions. First, although the scholarly literature and best practices commentary often treat CSR as a singular concept with universal […]

Perception is truth: How elite U.S. newspapers framed the “Go Green” conflict between BP and Greenpeace

Messages about the environment have increased significantly within the past decade and are especially evident around Earth Day when people gather to celebrate efforts to protect our environment. Attempts to “Go Green” have not only influenced public policy makers, they have influenced organizations and corporations that are communicating about social responsibility in both the public […]

Corporate Social Responsibility: Three R’s

As we focus on the “triangle” of reputation, relationship, and responsive rectitude, we get a clear picture of the conditions and strategic presentation of organizations engaged proactively in the CSR movement. We have much to learn from scholarly literature. And, we can gain insights from heavily engaged organizations. There is a growing commitment to not […]

Reactions to Robert Reich

Heath and Ni offer their reactions to comments by Robert B. Reich (Goldman School of Public Policy, University of California, Berkeley) in his paper, “The Case Against Corporate Responsibility.” In a long and thoughtful statement on CSR, Robert B. Reich noted that the topic is widely taught and discussed in business schools. It is a […]

Corporate Social Responsibility

This essay discusses the perplexities and challenges of corporate social responsibility (CSR). The essay features the “what”, “why”, and “how” of CSR. The Challenge of Corporate Responsibility To augment the Essential Knowledge Project, this essay discusses the perplexities and challenges of corporate social responsibility (CSR). The essay features the “what,” “why,” and “how” of CSR. […]