The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understanding how and why people think and behave the way they do in this ever-changing business environment.
For the past two years, Dr. Flynn has conducted preliminary research to understand the interconnections between public relations and communications with the growing body of behavioral insights research in the fields of business, cognitive behavior, psychology and neuroscience. The BIRC research fellows will engage in a series of research projects designed to broaden the industry’s understanding of these intersections.
The IPR Behavioral Insights Research Center has two fundamental objectives:
1. To determine the key factors that influence attitude/opinion formation and therefore the resultant actions and or decisions; and
2. To develop and apply processes, methods, pathways that enable effective communication.
Insights garnered from the research conducted by the director and fellows will be shared with the industry through blog postings on the IPR website, publication in the IPR Research Journal, publication in peer-reviewed academic journals and presentations at IPR conferences and events over the next year.
In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focused on key factors of […]
Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in the formation of public […]
The Institute’s Behavioral Insights Research Center (BIRC) announced earlier in the year is a timely addition to the Institute’s research activities and to the resources available to public relations practice. This became clearer during the 2016 Behavioral Exchange conference held last week at Harvard Business School. The conference, third in a series that began in […]
Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of cognitive and behavioral science, neuroscience and psychology also detail the […]
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the third blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week focused on a different aspect of Behavioral Communications. PDF: Part Three: What The Vulcan Mind Meld Can Teach Communicators Back to our roots: the Science Beneath […]
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the second blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week will focus on a different aspect of Behavioral Communications. Download PDF: Part Two: The Backfire Effect and How to Change Minds Back to our roots: the […]
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. Download PDF: Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.” Back to […]
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the second post in a series introducing IPR’s new Behavioral Communication Research Program. You’ve seen countless communicators, over the years, that have immediately connected with individuals and influenced how we thought about an issue or responded to […]
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. In the early days of what we now call “public relations,” such founding thinkers as […]
IPR Board Member Christopher Graves leverages the day-to-day challenges faced by internal and external communicators and what can be learned from the vaccine wars. This article first appeared in the Harvard Business Review. For similar research and insights, please keep a watch for IPR’s new Behavioral Communications program next week. Seventeen years ago, a physician in the UK published […]
