IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication

In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focused on key factors of […]

The Future of PR is Bright with Behavioral Insights Research

Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in the formation of public […]

Behavioral Insights Go Mainstream

The Institute’s Behavioral Insights Research Center (BIRC) announced earlier in the year is a timely addition to the Institute’s research activities and to the resources available to public relations practice. This became clearer during the 2016 Behavioral Exchange conference held last week at Harvard Business School. The conference, third in a series that began in […]

Dr. Terry Flynn

How Narratives Can Reduce Resistance and Change Attitudes: Insights From Behavioral Science Can Enhance Public Relations Research and Practice

Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of cognitive and behavioral science, neuroscience and psychology also detail the […]

Part Three: What The Vulcan Mind Meld Can Teach Communicators

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the third blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week focused on a different aspect of Behavioral Communications. PDF: Part Three: What The Vulcan Mind Meld Can Teach Communicators Back to our roots: the Science Beneath […]

Christopher Graves

Part Two: The Backfire Effect and How to Change Minds

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the second blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week will focus on a different aspect of Behavioral Communications. Download PDF: Part Two:  The Backfire Effect and How to Change Minds Back to our roots: the […]

Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.”

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. Download PDF: Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.” Back to […]

Dr. Terry Flynn

Relationships, Reputation and Trust: The Behavioral Outcomes That We Seek to Achieve

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the second post in a series introducing IPR’s new Behavioral Communication Research Program. You’ve seen countless communicators, over the years, that have immediately connected with individuals and influenced how we thought about an issue or responded to […]

Christopher Graves

Introducing “Behavioral Communications” for PR: What Three Huge Findings Can Teach Us about Returning to Our Roots as Social Scientists

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. In the early days of what we now call “public relations,” such founding thinkers as […]

Christopher Graves

Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

IPR Board Member Christopher Graves leverages the day-to-day challenges faced by internal and external communicators and what can be learned from the vaccine wars. This article first appeared in the Harvard Business Review. For similar research and insights, please keep a watch for IPR’s new Behavioral Communications program next week. Seventeen years ago, a physician in the UK published […]