Why Are We So Confused about Public Relations Research?

Institute for Public Relations President & CEO Frank Ovaitt presented this lecture to public relations research students at the University of Florida. Exploring the role research plays in the communications field, he discusses how standards can benefit the practice. Why Are We So Confused About Research? from Institute for Public Relations

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media

David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract: At the 16th Annual IPRRC in March 2013 the researchers presented the first phase of the study Assessing the Reliability Metrics Proposed as Standards for Traditional Media Analysis. Researchers received considerable, […]

Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself.  The presentation was based on a paper […]

Measuring the Edifice

Abstract Public relations measurement and evaluation practices have been major subjects for practitioners and academician research from the late 1970s onwards. This chapter will commence with a brief survey of the historical evolution of the research into these practices. Then, we will discuss James E. Grunig’s enduring contribution to their theorization, particularly with financial and […]

IPR Measurement Commission Logo

Dictionary of Public Relations Measurement and Research, Third Edition

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category.  The Editorial Board is international in scope and a […]

Social Media Measurement: A Step-By-Step Approach

Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives.  But with hundreds of tools, thousands of metrics and all too many self-identified measurement gurus, public relations professionals are struggling through a maze of options, unsure of which really matter.  This paper combines a review of some key […]

Advancing Public Relations Measurement

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima Peru, IPR Measurement Commission chair David Geddes provided an in-depth international framework for public relations measurement today and tomorrow.  His topic included a framework for standards setting, predictive analytics, using measurement to build organizational value and illustrative case studies. PDF: […]

International Media Analysis Made Simple

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider […]

Proposed Interim Standards for Metrics in Traditional Media Analysis

June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights […]

Ethical Standards and Guidelines for Public Relations Research and Measurement

This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will […]