Institute for Public Relations

Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number of terms, addition […]

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Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations

This article draws on a new survey of public relations practitioners to explore (1) the extent to which respondents report adopting standardized measures recommended by professional organizations; (2) predictors of measurement standardization; and (3) links among measurement practices and self-reported influence of public relations within the broader organization. Download PDF: Joining the Movement?: Investigating Standardization of […]

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Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a […]

Bill Paarlberg

The European Communication Monitor 2013 (Part 3): Salaries and Status

This is the third in a series of IPR blog posts summarizing the results of the 2013 European Communication Monitor (ECM). The ECM is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself as, “the largest survey on strategic communication, corporate communications, communication management, and public relations […]

Why Are We So Confused about Public Relations Research?

Institute for Public Relations President & CEO Frank Ovaitt presented this lecture to public relations research students at the University of Florida. Exploring the role research plays in the communications field, he discusses how standards can benefit the practice. Why Are We So Confused About Research? from Institute for Public Relations

Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself.  The presentation was based on a paper […]

Measuring the Edifice

Abstract Public relations measurement and evaluation practices have been major subjects for practitioners and academician research from the late 1970s onwards. This chapter will commence with a brief survey of the historical evolution of the research into these practices. Then, we will discuss James E. Grunig’s enduring contribution to their theorization, particularly with financial and […]

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Dictionary of Public Relations Measurement and Research, Third Edition

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category.  The Editorial Board is international in scope and a […]