How Certain Personality Traits Lead to More “Likes” on Facebook

The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts […]

Five Tips for Practicing Public Relations in Asia

This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” As part of the research for “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” my new book on how […]

Key Digital Trends for 2017 | Study by social@Ogilvy

This post appears courtesy of Ogilvy. The full study by Marshall Manson and James Whatley of Ogilvy can be found here. As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, […]

Hyperglobalization and Hyperdemocratization: Implications for Public Relations | 2016 Pathfinder Award Presentation

Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia, received the 2016 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations. Dr. Verčič presented “Hyperglobalization and Hyperdemocratization: Implications for Public Relations” at the 5th Annual IPR Research Symposium in New York […]

Reputation as Pillars of Value | The 2016 US Reputation Dividend Report

Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation’ has long asserted the economic case for corporate reputation. While few would disagree, fewer have been able to put a figure on just how much […]

Celebrating 60 Years of IPR: The Heart Beneath the Science

Writing from New York, the weather has finally turned. It’s freezing now. We brace ourselves before going outdoors. And when we forget to dress warmly, we suffer. But when we engage with one another through the Institute for Public Relations, we come out of the cold, and the world becomes a surprisingly warm place. The […]

Top Research Insights from IPR’s Fifth Annual Research Symposium in NYC

The Institute for Public Relations (IPR) celebrates 60 years this year and hosted its annual research symposium in NYC on Nov 30th. Attendees were invited to listen to and discuss the latest public relations and communication research findings with authors, fellow practitioners and educators. Staying true to its mission to promote research that matters, IPR […]

Lessons for Communicators in an Unpredictable World

Geoff Colvin, Senior Editor-at-Large of Fortune magazine, delivered IPR’s 55th Distinguished Lecture on November 30 in NYC. In Colvin’s presentation “Lessons for Communicators in an Unpredictable World,” he explains how communicators can still make an impact through face-to-face interactions and storytelling in a world overrun with technology. Colvin is an award-winning thinker, author, broadcaster, and […]

The Importance of Being Relevant

As the PR profession is becoming more complex, more demanding and more strategic, we must act boldly, think more creatively and compete more aggressively. If we step up to the plate, we will play an increasingly important role within our organizations. If we don’t change as fast or faster than everything around us, we will […]

Social Media Highlights of IPR’s 55th Distinguished Lecture & Awards Dinner

Experience the IPR Research Symposium and 55th Distinguished Lecture & Awards dinner through the eyes of social media. Our attendees featured relevant research findings from presentations on diversity in PR, Millennial professionals, hyperglobalization and a keynote on the future of face-to-face communication. Here are just some of the highlights: [View the story “IPR’s 55th Distinguished […]

The Future of PR in the Fake News Era

It was about a decade ago when Stephen Colbert, host of The Colbert Report, a satirical show on Comedy Central, coined the term “truthiness” to describe a spate of prominent public figures in the news playing fast and loose with the facts… who were largely caught in their own fabrications. (See my blog from back […]

Unlocking Value from Integrated Corporate Communications and Marketing

The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. The two, which have historically been considered peripheral functions that provide intangible benefits, such as brand recognition or […]