Education
- “The Future of Newsmagazine Journalism”
- Executive Producer, "Dateline NBC"
- “A Discussion of Truth and Credibility in an Era of Disbelief”
- Public Relations Counselor
- “Is Broadcast Journalism A Lost Art?”
- CBS News Executive Producer, "60 Minutes"
- “How I Went From the Corporate War Room to a Seat Behind the Analyst’s Couch: Is There a Lesson Here for Public Relations?”
- Former Chairman, Hill & Knowlton, Inc.
- “Ethical Dilemmas in Communications”
- Founder & CEO, Ruder-Finn, Inc.
- “Future Tense: Communicating in a Skeptical World”
- President, The Institute for the Future
- “Change and Continuity in American Values in the Nineties”
- Executive Director & President, Roper Center for Public Opinion Research
- “The Imperatives of Leadership and Values: Research Guides for Presidential and Corporate Campaigns”
- Chairman & CEO, The Wirthlin Group
- “Effective Communications Toward A Drug-Free America”
- Chairman, Partnership for a Drug-Free America
- “Beyond “PR”: Redefining the Role of Public Relations”
- Founder & CEO, Burson-Marsteller
