Institute for Public Relations

Tim Marklein
Practice Leader,
Technology & Analytics

Tim Marklein is an award-winning communications innovator with 20 years
experience helping clients launch businesses, create market categories, build
reputations, win proxy fights and grow revenues. As an agency and in-house
manager, Tim has worked closely with pioneers and leaders across technology,
healthcare, consumer and B2B industries. A frequent speaker and writer, Tim
also actively contributes to PR industry standards and best practices, serving as
co-chair of the Council of PR Firms’ measurement committee and as an elected
member of the Institute for Public Relations Measurement Commission. In
2011, Tim was named to the “Measurement Hall of Fame” by PR News.

Tim recently joined WCG (wcgworld.com) to launch a new global technology
practice and grow the firm’s established analytics business. WCG is one of the
world’s fastest-growing independent PR agencies and was recently named
North American Agency of the Year and Digital Agency of the Year by The
Holmes Report. The agency represents industry leaders and pioneers such
Novartis, Roche, Pfizer, Merck and Bayer Healthcare.

Tim joined WCG from Weber Shandwick, where he founded the agency’s
Measurement & Strategy practice and developed several breakthrough systems
and services for in-depth analysis across brand, reputation, media, messages
and audiences. Tim also served as one of the architects behind the “Barcelona
Principles,” established in summer 2010 as the industry’s first set of global
standards for PR measurement. Tim was recognized by PR News as PR
Measurement Expert/Analyst of the Year for 2010.

Tim previously led Weber Shandwick’s Northern California business, doubling
revenues in four years and representing top global clients including BEA, Cisco,
Genentech, Gilead, Hitachi, Nortel and Verisign. Tim joined Weber Shandwick
from Hewlett-Packard, where he led global public relations for HP’s $30 billion
enterprise business and launched HP’s “Adaptive Enterprise” initiative. Prior to
that, Tim was director of corporate PR and led campaigns to communicate the
“new HP” strategy, merger integration progress, CSR initiatives and day-to-day
competitive engagement with IBM, Dell and Sun. Tim also led development of
HP’s first-ever global PR dashboard.

Tim previously spent 10 years at two Silicon Valley agencies – Applied
Communications and Jennings & Company – that broke new ground in the
application of research, competitive dynamics and strategy to communications
challenges. As senior vice president and partner at Applied, Tim helped grow
the business to achieve $12 million in annual revenues and win several “agency
of the year” awards. Key clients included Adobe, AltaVista, Cisco, GE, HP,
Informatica, Oracle, PayPal, VeriSign and Veritas.

Tim started his career as a general assignment reporter at the Milwaukee
Sentinel and editor in chief of The Stanford Daily.

Tim holds a bachelor’s degree in political science from Stanford University.