Sarab Kochhar, Ph.D., is the Director of Research with the Institute for Public Relations. She also holds the position as the Director, Strategic Engagement with APCO Worldwide where she leads strategic initiatives for the company and its clients. At IPR, she is the chief research strategist, advising and leading the Institute on priorities and research programs. In her previous positions, Sarab has worked in public and private sectors for more than 10 years. She has authored book chapters and refereed conference papers, received the top paper award from PRSA Educators Academy, Chester Burger Award for Excellence in Public Relations from PRSA, and the Ketchum Public Relations Research Excellence Award. She serves on the editorial review board of the Public Relations Review. She is based in Los Angeles, California.
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