2004 – This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no assumptions about the reader’s level of research sophistication. Indeed, the bibliography has been devised to walk the reader through sources from general readers in research and measurement, to the origins of generalized management techniques, measurement issues regarding reliability and validity, and specific public relations research from academics and practitioners. This project is meant as the beginning point from which the reader will focus on his or her own measurement needs.
Bibliography of Public Relations Measurement
Tina Carroll and Don W. Stacks
Underwritten by a grant from General Motors