This straightforward presentation covers the basic theories of valid and reliable measures of attitudes.
Behavioral Attitude Measurement Theory
Don. W. Stacks
This straightforward presentation covers the basic theories of valid and reliable measures of attitudes.
Behavioral Attitude Measurement Theory
Don. W. Stacks
Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter