These awards are presented to the top three papers of practical significance submitted to the International Public Relations Research Conference (IPRRC). The papers should demonstrate immediate transference and real-world implications for public relations practitioners or the industry. Each winning paper will be awarded $1,000. This competition is open to all papers that submit to any of the IPRRC awards with no restrictions regarding authorship.
These awards and support for IPRRC contribute to IPR’s mission to promote research that matters to the profession.
19th Annual International Public Relations Research Conference
“Communication Evaluation & Measurement: Skills, Practices and Utilization in European Organizations”
Ansgar Zerfass, University of Leipzig; Dejan Vercic, University of Ljubljana; & Sophia Charlotte Volk, University of Leipzig.
“Diversity and Inclusion in Recruitment and Retention of Public Relation Talent from Under-Represented Groups: A Study with the Arthur W. Page Society”
Hua Jiang, Rochelle Ford, Peta Long, Syracuse University, and David Ballard, American Psychological Association.
“The Impact of Perceived Authenticity and Employee’s Empowerment on Communicative Behavior: An Integrated Model of Positive Megaphoning”
Alessandra Mazzei, Universita IULM; Yeunjae Lee, Purdue University; Gianluca Togna, Lfoundry; and Jeong-Nam Kim, Purdue University.
18th Annual International Public Relations Research Conference
March 4-8, 2015
View from the Upper Echelon: Examining Dominant Coalition Members’ Values of Openness and Perceptions of Environmental Complexity and Organizational Autonomy
Brigham Young University
Drawing on insights from systems theory and research on relationships, this study identifies one value (i.e., organizational openness) and two perceptions (i.e., environmental complexity and organizational autonomy) that have the potential to influence dominant coalition members’ decision making. The study adopts the upper echelons perspective from organization theory to examine the relationships among these variables.
Conversations with PR Leaders: Heading Into a Dynamic and Uncertain Future at Warp Speed
Bruce K. Berger, Ph.D.
University of Alabama
Interviews with 137 PR leaders in 10 countries/regions examined how they manage complex issues, the influences of organizational culture and structure on practice, and needs and expectations for future leaders. Five themes emerged: 1) the competitive global hunt for talent, 2) intensification of the sensemaking role due to the digital revolution, 3) the dilution of communication power due to cultural and structural constraints, 4) lack of strategic leadership development programs, and 5) incredibly high expectation for future leaders in the field.
#Ebola on Instagram and Twitter: How Health Organizations Address the Health Crisis in Their Social Media Engagement
Jeanine Guidry and Marcus Messner, Virginia Commonwealth University, Yan Jin, University of Georgia, Shana Meganck, Virginia Commonwealth University, and Jerome Niyirora, SUNY Polytechnic Institute
This study focused on social media platforms Twitter and Instagram and analyzed tweets and posts through the lens of risk communication theory. Using more positive/solution-based messages is crucial, as is the use of images and reassuring publics while informing them of the necessary details.
17th Annual International Public Relations Research Conference
March 5-9, 2014
Public Relations in a More Transparent Age
Xue Dou, Keio University, Japan and S. Shyam Sundar, Pennsylvania State University
Simone Mariconda, Università della Svizzera italiana, Switzerland and Francesco Lurati, Università della Svizzera italiana, Switzerland
Jeanine Guidry, Marcus Messner, Yan Jin, and Vivian Medina-Messner, Virginia Commonwealth University
15th Annual International Public Relations Research Conference
March 8-10, 2012
Using Theory for Strategic Practice Through Global Engagement and Conflict Research
A Great Day for Oiled Pelicans: BP, Twitter, and the Deep Water Horizon Crisis Response
Laura R. Walton, Skye C. Cooley, and John Nicholson, Mississippi State University
Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations
Prof. Dr. Ansgar Zerfass, University of Leipzig; and Neele Franke, M.A., IBM Strategy & Transformation Management Consulting
Military PAOs and the Media: Conflicting Systems of Ethics
Shannon A. Bowen, Syracuse University; Michael Parkinson, Texas Tech University; Kenneth Plowman, Brigham Young University; Robert Pritchard and John Schmeltzer, Oklahoma University; and Mark Swiatek, USAFA
14th Annual International Public Relations Research Conference
March 9-12, 2011
Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice
Jennalane O. Hawes, Brad Rawlins, and Kenneth D. Plowman, Brigham Young University
Anna Cazarnecka, Magnoila Sky Communications, Inc. and Lan Ni, University of Houston
Christopher Wilson, Brad Rawlins, Brigham Young University, and Kevin Stoker, Texas Tech University