IPRRC Top Paper Awards

These awards are presented to the top three papers submitted to the International Public Relations Research Conference

18th Annual International Public Relations Research Conference

March 4-8, 2015

View from the Upper Echelon: Examining Dominant Coalition Members’ Values of Openness and Perceptions of Environmental Complexity and Organizational Autonomy
Christopher Wilson
Brigham Young University

Abstract
Drawing on insights from systems theory and research on relationships, this study identifies one value (i.e., organizational openness) and two perceptions (i.e., environmental complexity and organizational autonomy) that have the potential to influence dominant coalition members’ decision making. The study adopts the upper echelons perspective from organization theory to examine the relationships among these variables.

Download Abstract: View from the Upper Echelon: Examining Dominant Coalition Members’ Values of Openness and Perceptions of Environmental Complexity and Organizational Autonomy

Download Full Paper: View from the Upper Echelon: Examining Dominant Coalition Members’ Values of Openness and Perceptions of Environmental Complexity and Organizational Autonomy

Conversations with PR Leaders: Heading Into a Dynamic and Uncertain Future at Warp Speed
Bruce K. Berger, Ph.D.
University of Alabama

Abstract
Interviews with 137 PR leaders in 10 countries/regions examined how they manage complex issues, the influences of organizational culture and structure on practice, and needs and expectations for future leaders. Five themes emerged: 1) the competitive global hunt for talent, 2) intensification of the sensemaking role due to the digital revolution, 3) the dilution of communication power due to cultural and structural constraints, 4) lack of strategic leadership development programs, and 5) incredibly high expectation for future leaders in the field.

Download PDF: Conversations with PR Leaders: Heading Into a Dynamic and Uncertain Future at Warp Speed

#Ebola on Instagram and Twitter: How Health Organizations Address the Health Crisis in Their Social Media Engagement
Jeanine Guidry and Marcus Messner, Virginia Commonwealth University, Yan Jin, University of Georgia, Shana Meganck, Virginia Commonwealth University, and Jerome Niyirora, SUNY Polytechnic Institute

Abstract:
This study focused on social media platforms Twitter and Instagram and analyzed tweets and posts through the lens of risk communication theory. Using more positive/solution-based messages is crucial, as is the use of images and reassuring publics while informing them of the necessary details.

Download PDF: #Ebola on Instagram and Twitter: How Health Organizations Address the Health Crisis in Their Social Media Engagement

Past Winners

17th Annual International Public Relations Research Conference

March 5-9, 2014

Public Relations in a More Transparent Age

Cultivating Relationships through a Mobile Website- The Importance of Modality Interactivity
Xue Dou, Keio University, Japan and S. Shyam Sundar, Pennsylvania State University
Xue Doe accepts IPRRC Top Paper Award from Frank Ovaitt
Introducing Cross-Impact Analysis as a Methodology to Understand Stakeholders’ Reciprocal Influences
Simone Mariconda, Università della Svizzera italiana, Switzerland and Francesco Lurati, Università della Svizzera italiana, Switzerland
Simone Mariconda, Francesco Lurati accept IPRRC Top Paper Award from Frank Ovaitt
From #mcdonaldsfail to #dominossucks: An Analysis of Instagram Images About the 10 Largest Fast Food Companies
Jeanine Guidry, Marcus Messner, Yan Jin, and Vivian Medina-Messner, Virginia Commonwealth University
Yan Jin, Marcus Messner, Jeanine Guidry accept IPRRC Top Paper Award from Frank Ovaitt

15th Annual International Public Relations Research Conference

March 8-10, 2012

Using Theory for Strategic Practice Through Global Engagement and Conflict Research

A Great Day for Oiled Pelicans: BP, Twitter, and the Deep Water Horizon Crisis Response
Laura R. Walton, Skye C. Cooley, and John Nicholson, Mississippi State University

Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations
Prof. Dr. Ansgar Zerfass, University of Leipzig;  and Neele Franke, M.A., IBM Strategy & Transformation Management Consulting

Military PAOs and the Media: Conflicting Systems of Ethics
Shannon A. Bowen, Syracuse University; Michael Parkinson, Texas Tech University; Kenneth Plowman, Brigham Young University; Robert Pritchard and John Schmeltzer, Oklahoma University; and Mark Swiatek, USAFA

14th Annual International Public Relations Research Conference

March 9-12, 2011

Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice

Transparency and City Government Communication
Jennalane O. Hawes, Brad Rawlins, and Kenneth D. Plowman, Brigham Young University
Jennalane O. Hawes, Brad Rawlins, Kenneth D. Plowman (Brigham Young University) accept IPRRC Top Paper Award

Exploring the Effects of Organization-Public Relationship and Communication Coorientation on Organizational Reputation in a Higher Education Setting
Anna Cazarnecka, Magnoila Sky Communications, Inc. and Lan Ni, University of Houston
Lan Ni, University of Houston, speaks at 14th Annual International Public Relations Research Conference

Autonomy-Dependency Paradox in Organization-Public Relationships: A Case Study Analysis of a University Art Museum
Christopher Wilson, Brad Rawlins, Brigham Young University, and Kevin Stoker, Texas Tech University
Christopher Wilson, Brad Rawlins (Brigham Young University) accept IPRRC Top Paper Award