Institute Special Award at EUPRERA
This special award is being funded by the Institute for Public Relations and presented by the Commission on Global Public Relations Research together with Euprera (European Public Relations Education and Research Association). The Institute offer a monetary prize for the best new research based on the theme of the conference.
EUPRERA and University of Jyvaskyla invite academics, researchers and public relations professionals to register for the conference. Full information is available at jyu.fi/en/congress/euprera
 Tiffany Derville Gallicano, University of Oregon School of Journalism and Communication
Tiffany Derville Gallicano, University of Oregon School of Journalism and Communication
Oregon Professor Wins Prize for Personal Influence Model Research
MILAN, ITALY [October 20, 2008] – Tiffany Derville Gallicano, Ph.D., assistant professor at the University of Oregon School of Journalism and Communication, has won a 500 Euro special prize for best new research on the personal influence model of public relations. The award, funded by the Institute for Public Relations, was presented today at the EUPRERA (European Association for Public Relations Research & Education) World Congress in Milan, Italy.Gallicano’s paper is titled “Personal Relationship Strategies And Outcomes In A Case Study Of A Multi-Tiered Membership Organization.” Through interviews and observational techniques, she documented how a health advocacy organization goes about cultivating personal relationships and obtaining results.
The personal influence model describes the use of relationships with strategic individuals to achieve public relations objectives, a major factor in a professional’s contribution to the organization. The model appears worldwide in practice, but there is little research about it.
Gallicano’s study, available on the Institute’s free website, identified specific personal influence strategies such as direct engagement (responding immediately to a person’s request rather than passing it along to someone else in the organization) and task sharing (partnering to meet a challenge together). The outcomes included the emotional bonds that scholars call “affective commitment,” political leverage, and member recruitment and retention.
The EUPRERA World Congress in Milan has been organized by FERPI (the Italian Federation of Public Relations) and Milan’s IULM University, whose public relations degree course was the first to be implemented in Italy since 1993.
EUPRERA (www.euprera.org) is the European Association for Public Relations Education and Research. The Institute for Public Relations (www.instituteforpr.org) is an independent US-based nonprofit dedicated to the science beneath the art of public relations.™
The following papers submitted for the Institute Special Award for best new research on the personal influence model of public relations were also accepted for presentation at the 2008 EUPRERA World Congress.
- Personalized Institutional PR Model in the Context of the Information and Dissemination Campaign on Energy Efficiency in Serbia
By Selena Pješivac
- The Roles of Philosophy of Public Relations in Institionalizing Public Relations and Corporate Communication
By Sunday Odedele
- Personal Relationship Strategies and Outcomes in a Case Study of a Multi-Tiered Membership Organization
By Tiffany Derville Gallicano
- Internal Communication, Information Satisfaction and Sense of Community: The Effect of Personal Influence
By Candace White, Ph. D., Antoaneta Vanc and Gina Stafford
- Personal Influence Model of Public Relations: A Case Study in Indonesia’s Mining Industry
By Gregoria A. Yudarwati
- Beyond the Traditional PR Competencies – Personalised Networks of Influence as Strategic Resources for Successful PR Activities
By Chiara Valentini
- The Public Role Model in Public Relations: An Integrated Approach to Understanding Personal Influence in the Public Arena
By Maureen Schriner
- Corporate Communication in Corporate Governance: Why Should it be Managed Strategically? The Spanish Case
By Elena Gutierrez-Garcia
- Harmony: A Tool in Effective Communication
By Consuelo Casula