March 2010

This study reports data from a nationwide survey of the Millennial Generation of public relations agency employees. We examined organization-employee relationships and factors affecting ethical decision making. The survey employed Hon and Grunig's (1999) scales to measure relationship outcomes: control mutuality, trust, commitment, and satisfaction. The results of the organization-employee measures were reported in previous research, and they are only used here to illuminate the relationship between ethics and the organization-employee relationship. In addition, the survey explored the usefulness of Bowen's (2005) practical model for ethical decision making from the perspectives of Millennial agency practitioners. Millennials were also asked to share their opinions about the helpfulness of educational training and PRSA's code of ethics.