The Institute for Public Relations and the Arthur W. Page Society are pleased to bring another in a series of very successful Summit events to Washington DC. This Summit is dedicated to enhancing the value of strategic communications and effective engagement with internal and external stakeholders on the critical issues faced by organizations globally.

The National Summit on Strategic Communications assembles senior leaders from government, the military and the private sector, the academic community and NGOs. It is increasingly clear to that strategic communications by professionals in these various sectors overlap. This conference is designed to identify and share best practices in our attempts to:

• Create organizational cultures that value communications
• Synchronize and integrate PR/PA among all departments and functions
• Take an enterprise-wide approach to social media
• Use ‘business diplomacy‘ to achieve strategic communications objectives
• Organize, train and equip professionals to achieve impact
• Prove value by measuring the results of communications
• Use next-generation technologies to reach target audiences, and
• Build partnerships with multiple stakeholders in diverse cultures.”

This event will meet specific needs of your management and your communications and public affairs teams. We are confident that you and your colleagues will gather valuable information, many actionable new ideas and strategic insights.

Among the Speakers:

Price B. Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs,
US DEPARTMENT OF DEFENSE

Tony Cervone, Senior Vice President, Communciations, UNITED AIRLINES

Admiral Mark Handley, Commander, First Naval Construction Division,
“The Seabees,” UNITED STATES NAVY

William Nixon, Chairman & CEO, POLICY IMPACT COMMUNICATIONS

Gary Sheffer, Executive Director, Communications and Public Affairs, GE

Karen Hughes, Global Vice Chair, BURSON-MARSTELLER; former Undersecretary of State for Public Diplomacy and Public Affairs

General Jerrry McAbee (USMC ret) CUBIC CORPORATION

Sponsorship
Opportunities are available for your organization to show its support for research-based knowledge and learning in the field of public relations and corporate communications. Please contact the Institute or Steven Decker, Business Development Manager, ExL Events, 212-400-6234 -- sdecker@exlevents.com.