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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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2009 Jack Felton Golden Ruler Award Winners

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For Excellence in Public Relations Research, Measurement and Evaluation


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The Commission on Measurement & Evaluation presented this year’s 2009 Jack Felton Golden Ruler award to Echo Research and MetLife for their work on “The Media Reality Check: A New Approach to Content Analysis.” The Commission also awarded two Certificates of Merit to The Department of Defense/TRICARE Management Activity with Fleishman-Hillard and to American Express. These entries, available in PDF format, are prime examples of excellence in public relations research, measurement and evaluation.

Golden Ruler Award

“The Media Reality Check: A New Approach to Content Analysis” by Echo Research and MetLife

The MetLife Long-Term Care IQ Test
The Media Reality Check
The Media Reality Check Presentation
A New Model for Media Content Analysis
The Media Reality Check Update

Certificates of Merit

“Don’t Be That Guy!” An Alcohol Abuse Prevention Education Campaign by The Department of Defense/TRICARE Management Activity with Fleishman-Hillard

“Ed’s B:log: Measuring Dialogue in Employee Communications” by American Express

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