Institute for Public Relations - 2008 Jack Felton Golden Ruler Award Winners

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2008 Jack Felton Golden Ruler Award Winners

For Excellence in Public Relations Research, Measurement and Evaluation

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The judging panel from the Commission on Public Relations Measurement & Evaluation decided to bestow a Jack Felton Golden Ruler Award and two Certificates of Merit in the 2008 competition. These winning entries are presented here as superb examples of research, measurement and evaluation integrated into the public relations program.

Golden Ruler Award

Shell Oil Company, Burson-Marsteller and A Brink & Company, "A National Dialogue on Energy Security"

The Shell Final Report

Certificates of Merit

SeverStal and Echo Research, "A Russian Steel Giant: Aligning Identity and Image for Improved Performance"

American Society for the Prevention of Cruelty to Animals and KDPaine & Partners, "Defining PR's Role in Achieving Organizational Goals for the ASPCA"