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Institute for Public Relations

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Alexander Hamilton Medal
Big Apple Award
BledCom
Case Study Competition
Golden Ruler Award
Grunig PRIME Award
EUPRERA
Ketchum Award
Master's Thesis Award
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2006 Golden Ruler Award Winner

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For Excellence In Public Relations Measurement and Evaluation

Porter Novelli and Watson Pharma, Inc.


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Sponsored in part by Holmes Report and PR News

We welcome you to review this winning entry as an excellent example of effective use of professional measurement techniques in public relations. Click on the links below to download the entry and the related presentation in PDF format.

Porter Novelli and Watson Pharma, Inc., "PRoof: Porter Novelli Key Message Assessment and Optimization"

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