Search

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

2005 Golden Ruler Award Winner

For Excellence in Public Relations Measurement and Evaluation

Southwest Airlines and SEO-PR


Sponsored in part by PR News

We welcome you to review these winning entries as great examples of effective use of professional measurement techniques in public relations. Click on the links below to download the entries in PDF format.

Southwest Airlines with SEO-PR, "You Are Now Free to Link PR and Sales"

Related Presentation at Summit on Measurement