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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

2004 Golden Ruler Award Winners

For Excellence in Public Relations Measurement and Evaluation

Sponsored in part by Lawrence Ragan Communications, Inc.

We welcome you to review these winning entries as great examples of effective use of professional measurement techniques in public relations. Click on any of the links below to download the entries in PDF format.

Golden Ruler Awards

Alberta Medical Association with twisurveys, "Negotiations 2003 and Implementing the Agreement"

Comalco with Burson-Marsteller, "Using Measurement to Plan & Manage Stakeholder Engagement"

Silver Ruler Awards

Executive MScom program of the University of Lugano, "Liechtenstein Introducing the Global Village"

EMScom Research Report

Certificates of Merit

MetLife with David Michaelson & Company, "Pass or Fail? What Consumer Don't Know About Retirement Income"

Met Life Media Reality Check

Met Life Retirement Income IQ Test

Jerry Mikorenda and JPMorgan Chase, "CFS Communications Six Sigma Project"

Florida Retirement System with Ketchum, "Florida :MyFRS"