How the Most Powerful Celebrities Decide to Use Either Snapchat or Instagram

Download (PDF): How the Most Powerful Celebrities Decide to Use Either Snapchat or Instagram Young Joon Lim, Ph.D. Assistant Professor Department of Communication The University of Texas Rio Grande Valley Abstract This article explores the use of Snapchat or Instagram for 100 most powerful celebrities of 2016 with the usage of multinomial logistic regression (MLR). […]