How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior

Jiang, Hua, Luo, Yi, & Kulemeka, Owen (2017). Strategic social media use in public relations: Professionals’ perceived social media impact, leadership behaviors, and work-life conflict. International Journal of Strategic Communication, 11, 18-41. Summary The deliberate use of social media tools has become an integral part of strategic communication strategies for organizations to gain competitive advantages. […]

Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders

Luo, Yi, Jiang, Hua, & Kulemeka, Owen (2015). Strategic social media management and public relations leadership: Insights from industry leaders. International Journal of Strategic Communication, 9, 167-197. Summary To understand how social media are reshaping the public relations profession, it is vital to examine the perceptions of public relations leaders who are typically involved in […]

Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China

Topic: Organizational Change, Internal Activism Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Effective public relations leadership in organizational change: A study of multinationals in Mainland China. Journal of Public Relations Research, 26(2), 134-160. Summary Organizational change is prevalent as organizations try to adapt to a changing environment and jostle for competitive advantage. Employees often […]

Empowerment and Internal Activism During Organizational Change

Topic: Employee Communication, Internal Activism, and Organizational Change Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Empowerment and internal activism during organizational change: A relocation story in China. International Journal of Strategic Communication, 8, 1-28. Summary This study, contextualized in a leading multinational food and beverage giant operating in Mainland China, investigated how […]