This is a summary blog post based on a paper by Julie O’Neil, Ph.D., Texas Christian University; Michele Ewing, M.A. & APR, Kent State University; Stacey Smith, APR, Fellow PRSA, Jackson, Jackson & Wagner; and Sean Williams, M.A., True Digital Communications. The full study can be found here. It’s a principle taught in the very … Continue reading Researchers Address Lack of Standardized Internal Communication Measurement