Infusing Social Media with Humanity: Corporate Character, Public Engagement and Relational Outcomes

Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2015). Infusing social media with humanity: Corporate character, public engagement, and relational outcomes. Public Relations Review, 41(3), 395-403. Summary This study links the factors central to social media communications, including perceived corporate character, parasocial interaction, and community identification, to public engagement and organization–public relationships. Based on American users’ […]